8x8 appoints Maxine Eunson as Head of Public Sector UK role

8x8 has named Maxine Eunson as its new Head of Public Sector UK.

Eunson's appointment follows 8x8's recent recognition as a top technology supplier to the UK public sector, as highlighted by the latest Tech Titans report produced by Tussell in partnership with techUK. The report identifies 8x8 as one of the top 150 suppliers contributing to 84% of the national public sector technology expenditure, which totals GBP £19.6 billion.

The new Head of Public Sector UK will be responsible for leading teams serving a range of public sector clients, including local government, education, healthcare, and housing organisations. Eunson brings decades of experience to the position, and her background includes roles at Gamma, BT, and NEC, in addition to her four years with 8x8.

Leadership and empathy

Maxine taking up this role is fantastic for all concerned. She is driven, she's been a fantastic mentor to many at 8x8, and most importantly, she understands the needs of organisations. I look forward to seeing the empathy and help she brings.

These remarks were made by Joe McStravick, Vice President Sales EMEA at 8x8, who highlighted Eunson's longstanding commitment to addressing the challenges facing public sector clients.

Eunson said her new role comes at a time of significant complexity and demand for public sector organisations, as they balance increasing expectations from citizens and stakeholders with resource constraints and technological evolution. She pointed to factors such as the continued rise of artificial intelligence, the growth of omnichannel engagement, and the forthcoming Public Switched Telephone Network (PSTN) switch-off planned for early 2027.

There's a lot happening in the public sector at the moment and organisations need to know they have people they can trust to help deliver solutions. You have continually increasing demands from citizens and stakeholders, the rise of AI and omnichannel experiences, all against a backdrop of tight budgets and the looming January 2027 PSTN switch off. It's an incredibly busy time, but we're here to help. My personal philosophy is this: every recommendation we give, every conversation we have, and every decision we make is grounded in one belief: we exist to help those who serve society serve better. Our purpose is citizen impact. We meet every customer where they are - technically, commercially, operationally - and help them modernise, optimise, and elevate the services their communities rely on.

Sector growth and challenges

8x8 has recorded a growing presence in the public sector, in part due to increased demand for comprehensive communications solutions and services that support digital transformation and modernisation efforts. The company's inclusion in the Tech Titans report supports the significance of its work in the sector, as public sector bodies continue to prioritise reliable and adaptable technology platforms.

Eunson's remit will include overseeing client relationships, ensuring solution delivery, and advising organisations undergoing technological change. Her approach, as outlined in her comments, is centred on operational partnership and responsiveness to the evolving landscape of public sector service needs.

The appointment is aimed at supporting 8x8's continued focus on helping public sector organisations adapt to new challenges and regulatory requirements, as well as technological shifts driven by advances in areas such as artificial intelligence and cloud computing. The company provides unified communications, contact centre, and communications platform as a service (CPaaS) offerings, integrating with existing systems to facilitate service delivery.

By appointing Eunson, 8x8 seeks to reinforce its role as a trusted advisor to public sector organisations and to address the increasing complexity faced by the sector as it manages citizen expectations, budgetary pressures, and the ongoing digital transformation agenda.