Gamma padel tournament raises GBP £1,430 for charities

Gamma has held its annual Padel Smash tournament for channel partners across the UK, bringing together more than 70 teams and raising money for two charities.

The tournament took place in Manchester, Epsom and Bristol, before a final in North London. It was intended to give partners time away from daily operations and create more opportunities for face-to-face conversations.

CloudClevr's Will Soens and Nathan Ransom won the final after two championship tie-breaks. Digital Origin were runners-up in what Gamma described as a closely fought contest.

The tournament raised £1,430 for Action Through Enterprise and SpecialEffect. The charities work in international development and assistive technology respectively, and both have existing links with Gamma.

Partner focus

Gamma presented the event as part of a broader effort to maintain ties within the channel at a time when much day-to-day contact happens remotely. It argued that informal settings can help partners build relationships that are harder to develop through routine business exchanges.

Will Morey, Managing Director, Gamma Business, expanded on that view in remarks on the event.

"Events like this are about bringing the community together. It's about creating space for people to connect, have the conversations that matter, and build the relationships that sit underneath everything we do as a channel. Whether it's Padel Smash or any of the events we run, the goal is simple: help partners spend time together, build trust over time and strengthen the relationships that help them grow their business," he said.

That emphasis on in-person contact was echoed by one of the winning CloudClevr players.

"It's really valuable coming to events like this. You don't always get to see people face to face, so having that time together and building relationships makes a real difference," said Soens.

Charity support

Alongside the competition, Gamma used the tournament to support two charities with which it has longstanding relationships. The money raised will go to Action Through Enterprise and SpecialEffect.

Tara Colsell‐Hawes, Chief Operating Officer at Action Through Enterprise, said: "Gamma are one of our most treasured relationships. The support from Gamma and their partners makes a real difference to the communities we work with."

John Grain, Head of Fundraising and Communications at SpecialEffect, said: "We've been incredibly fortunate to benefit from Gamma's support over many years. It's that support that helps us continue to change lives for the better."

Padel Smash sits within Gamma's wider partner engagement programme, which centres on relationship-building across its reseller and partner network. This year's tournament reinforced the message that stronger links between partners can help them support customers and grow their businesses.

More than 70 teams took part across the regional stages and final, underlining the scale of participation in a tournament that combined competition, networking and charitable fundraising.