IDnow hires ex-Ukraine minister for digital identity push

IDnow has appointed Liudmyla Rabchynska, Ukraine's former Deputy Minister for Digital Transformation, as Director of Global Regulatory and Government Affairs, as European rules on digital identity enter a new phase.

Based at IDnow's headquarters in Munich, Rabchynska will track European regulatory developments linked to eIDAS 2.0 and digital identity wallets and work with governments and public authorities.

The appointment comes as identity verification providers and digital services firms prepare for the European Digital Identity (EUDI) Wallet framework and updates to the EU's trust services regime. These initiatives sit alongside wider compliance pressures, including new approaches to anti-money laundering supervision and reporting across member states.

Regulatory focus

IDnow describes the role as part of its work on regulatory compliance and government engagement. Rabchynska will focus on eIDAS 2.0 and related wallet initiatives, as well as other frameworks referenced by the company, including the Anti Money Laundering Regulation (AMLR).

eIDAS 2.0 updates EU rules for electronic identification and trust services, putting digital identity wallets at the centre of the reform agenda. The goal is to standardise how citizens and businesses prove identity and share verified credentials across borders and services, while setting requirements for trust and security.

For providers selling identity verification services to banks, telecoms firms, and other regulated sectors, the shift has immediate implications. Product design, assurance levels, interoperability, and auditability may change under the new standards. Engagement with regulators also tends to intensify while implementing acts and supervisory guidance are still being developed.

Diia experience

Rabchynska previously served as Ukraine's Deputy Minister for Digital Transformation. In that role, she was involved in the launch of Diia, the government's digital platform combining an app and an online portal. Diia allows citizens to use official digital IDs and access public services via mobile devices.

IDnow says Diia has more than 22 million users-around half of Ukraine's population-and describes it as one of Europe's most successful digital wallets.

Before government, Rabchynska spent more than a decade in the private sector in legal and regulatory roles. IDnow cited consultancy CGI among her previous employers.

Armin Berghaus, IDnow's co-founder and managing director, linked her experience to current market conditions.

"Liudmyla combines deep regulatory expertise with hands-on implementation experience - a combination that is crucial in Europe's ever-changing identity verification market," Berghaus said.

He also pointed to her work in Ukraine's digital government programme and its relevance to wallet development across Europe.

"She played a key role in the development of Diia, which is used by over 22 million users (half of Ukraine's population), and considered one of the most successful digital wallets in Europe. This expertise is very important for us, especially with regards to interoperability and upcoming regulatory requirements," he said.

Market context

IDnow operates in identity verification and fraud prevention, selling services to clients across regulated industries. Its customer base includes financial services, telecommunications, travel and mobility, and gaming, according to the company. It has offices in Germany, the UK, Romania, and France. Corsair Capital is among its investors.

The appointment also reflects a broader trend among European technology suppliers, where policy and regulatory roles have become more prominent. Digital identity is increasingly treated as public infrastructure, while private providers supply components and services embedded in regulated customer journeys.

Rabchynska framed the move in terms of changes in European digital identity policy, referencing both eIDAS 2.0 and the EUDI Wallet.

"I'm thrilled to join IDnow at a time when Europe is redefining digital identity through eIDAS 2.0 and the EUDI Wallet. These changes bring both challenges and opportunities, and I am excited to contribute my experience to help IDnow stay ahead of regulatory developments, deepen cooperation with authorities, and ensure that innovation and compliance go hand in hand," Rabchynska said.

IDnow says Rabchynska is an active member of regulatory panels. Her responsibilities include maintaining dialogue with institutions at European and global levels as legal requirements for digital identity continue to evolve.