Kramer acquires Ashton Bentley to enhance UCC offerings

Kramer has announced the acquisition of Ashton Bentley, a UK-based provider of collaboration spaces. This acquisition marks a significant step in Kramer's three-year strategy, enhancing its capabilities and offerings within the Unified Communication and Collaboration (UCC) sector.

Ashton Bentley's solutions will enhance Kramer's current portfolio, providing integrated solutions for hybrid conferencing. The acquisition aims to offer a comprehensive audio-visual experience, covering a range of products from meeting room furniture to display mounts and high-quality AV technology products.

This strategic move allows Kramer to offer complete meeting room solutions for enterprises across various markets. These solutions ensure consistent and high-quality hybrid meeting spaces on a global scale, promising fully integrated, out-of-the-box meeting room setups.

Ashton Bentley is known for its solutions, designed with simplicity, efficiency, and scalability in mind. Their installation process, which significantly reduces setup time and cost from days to mere hours, demonstrates their deep integration expertise and practical experience. The team's understanding of system integrators' challenges and global enterprises' needs has resulted in user-friendly and easy-to-install AV solutions.

The combination of Ashton Bentley and Kramer is expected to enhance customer experiences worldwide. By leveraging their combined strengths, the partnership aims to set new standards for AV solutions, delivering substantial value to customers globally.

Gilad Yron, CEO of Kramer, commented on the acquisition: "We are thrilled to welcome the Ashton Bentley team to the Kramer family. This acquisition is another milestone in our investment and commitment to the unified communication and collaboration ecosystem. The Ashton Bentley 'out of the box' solution, alongside Kramer's broad portfolio, offers a unique, fully integrated solution to further enhance the hybrid meeting experience. Any acquisition is about the people. I'm convinced that the cultural fit, enthusiasm, and passion the Ashton Bentley team brings will be an outstanding addition to the Kramer family."

Founders of Ashton Bentley, Roger McArdell, Roger Vinton, and Tony Leedham, also expressed their enthusiasm: "Joining forces with Kramer presents an exciting opportunity for Ashton Bentley. Kramer's global market reach and product synergies will enable us to bring our innovative solutions to a broader audience. The whole team are looking forward to contributing to Kramer's vision and continuing to push the boundaries of AV technology in the UCC domain."