Mobile Tornado partners with Syndico for UK market growth

Mobile Tornado has appointed Syndico as its exclusive distribution partner for Push-to-Talk Over Cellular (PTToC) solutions in the United Kingdom.

The partnership with Syndico aims to capitalise on growing demand in the UK for flexible and scalable enterprise communication solutions, particularly within industries such as logistics, retail, security, healthcare, and public safety. Mobile Tornado's platform facilitates communication through features like instant voice communication, GPS tracking, and safety alerts, utilising smart devices instead of traditional narrowband radios.

Luke Wilkinson, Managing Director at Mobile Tornado, stated, "Partnering with Syndico marks a significant step forward for us in the UK market. Syndico's expertise in value-added distribution and strong reseller network will help us drive adoption of our industry-leading solutions. Together, we are ready to meet the evolving communication needs of enterprises across key sectors."

Andrew Wilson, a representative of Syndico, described the benefits of PTToC solutions, noting their emergence as a pivotal technology in modern enterprise communication. He said, "Push-to-Talk over Cellular is emerging as a crucial technology for modern enterprise communication and we are seeing ever-increasing demand for these solutions, both from users of traditional Push-to-Talk technology and those who have never employed PTT as a method of organisational communication before."

Wilson explained the decision-making process that led to the partnership: "After a comprehensive tender process and extensive testing, it was clear to us that Mobile Tornado's PTToC technology was superior to other solutions. By integrating Mobile Tornado's powerful platform into our portfolio, we equip our resellers with high-performance tools that deliver instant, reliable connectivity for customers in diverse industries. This partnership strengthens our ability to provide end-to-end solutions that improve collaboration and efficiency."

Syndico will assume responsibility for the integration of Mobile Tornado's services, including managing reseller onboarding, training, sales, and first-level technical support. This transition ensures a unified approach to distribution and service management for existing and future UK resellers.

The adoption of PTToC technology in place of proprietary two-way radio hardware reflects a broader trend towards smart-device-based communication solutions. This modernisation is aimed at enhancing operational capabilities, allowing organisations to adhere to the competitive demands of today's industries.