Open Reality has formed a strategic partnership with MAXHUB to distribute MAXHUB's suite of unified communications and audio-visual solutions in the UK market.
This collaboration will see Open Reality extending its portfolio to include MAXHUB's advanced communication products, catering to more than 800 IT channel partners across the UK. The partnership responds to the increasing demand for technology that supports hybrid workplaces.
MAXHUB is known for its range of certified Microsoft Teams Room solutions, interactive flat panels, and high-quality commercial displays. By integrating these products, Open Reality aims to equip businesses with enhanced communication and collaboration tools.
Craig Charles, Sales Director at Open Reality, commented on the partnership: "We're thrilled to join forces with MAXHUB. Their global reputation and expansive product range of displays, combined with their Certified Microsoft Teams Room solutions, positions them as a leader in the AV and UC space. Working together we will bring MAXHUB solutions to our partners as MAXHUB continues to execute its UK growth plans, we're not just expanding our portfolio—we're empowering our partners to deliver cutting-edge and affordable communication and collaboration tools to their customers. This partnership is a perfect synergy of innovation and market demand."
MAXHUB is supported by CVTE, a global manufacturing entity, and offers a wide array of products. These include Certified Microsoft Teams Rooms, which ensure seamless video and collaboration capabilities, and interactive flat panels that provide an engaging meeting experience. Additionally, MAXHUB offers commercial displays and LED screens to meet a variety of professional requirements.
Kevin Wang, Head of Europe at MAXHUB, expressed their outlook on the partnership: "We are excited to partner with Open Reality to enhance user experience through channel integration, providing more convenient, high-quality services and solutions while accelerating our growth in the UK market. Open Reality's strong network, industry expertise, and commitment to delivering value-added solutions perfectly align with our mission to enhance workplace collaboration through innovative AV and UC technologies. Together, we look forward to empowering UK businesses with cutting-edge tools that drive productivity, streamline communication, and support the future of hybrid work."
Open Reality's decision to partner with MAXHUB stems from the latter's steady growth and ability to provide robust, reliable products. Craig Charles further elaborated: "We were very impressed by MAXHUB's innovative technology and strong vision. They have established themselves as a leader in this area through their Microsoft certified commercial displays – something that most vendors don't do. It gives our partners, and by extension their customers immense flexibility when designing meeting room spaces."
The partnership reflects Open Reality's commitment to augment its product offerings in order to meet the evolving demands of the IT channel in the UK. Channel partners are set to benefit from the range of MAXHUB products, supported by Open Reality's consultancy, technical support, and training services.
This collaboration positions Open Reality to effectively cater to the rising trend of hybrid working environments that require advanced UC and AV solutions.
