Orange Business adds deepfake detection to services

Orange Business has added deepfake detection from Reality Defender to its enterprise communications portfolio, extending the capability across services used by more than 7,000 enterprise customers and 100,000 customer locations worldwide.

The technology will be integrated into Orange Business collaboration, voice and customer experience offerings rather than sold as a standalone product for customers to install themselves. This brings audio, image, video and document analysis into communication tools already used by large organisations, including video conferencing, contact centre platforms and voice telephony.

The move reflects growing concern among communications and security teams that synthetic voices and fabricated identities are being used to impersonate senior staff, bypass authentication checks and support fraud. In one example outlined by the companies, a contact centre agent at a multinational financial institution receives a call from someone claiming to be a regional director and requesting an urgent wire transfer. The voice may sound convincing and match available background details, yet still be synthetic.

Reality Defender delivers its service through an API-based platform with a single endpoint for different media types. According to Orange Business, that structure enables real-time detection in production environments and fits into existing workflows without a human review step.

Trust Layer

The new offering sits alongside other measures Orange Business is introducing in enterprise communications, including branded calling, AI-assisted customer care through its Intelligent Together offer, and agentic telephony. Branded calling is designed to identify the caller to the recipient, while deepfake detection is intended to assess whether the person or content is genuine.

Orange Business operates in 65 countries and serves more than 30,000 business customers overall. In enterprise communications, its scale gives it a route into organisations that might otherwise face long procurement and integration cycles if they adopted deepfake detection as a standalone security tool.

That matters because many businesses are still adding safeguards to systems that were not built with synthetic media threats in mind. Contact centres, internal voice systems and video platforms have become part of the security perimeter, especially when staff use them to verify identity, approve payments or handle sensitive customer requests.

Orange Business described itself as one of the first global communications providers to make deepfake detection part of its core enterprise offer. The broader aim is to build authenticity checks into communication channels as those channels take on more AI-driven functions.

"As we bring AI-powered capabilities to enterprise communications, from intelligent agents to agentic telephony, we recognise that trust has to be built into every layer. That's why we're integrating deepfake detection from partners like Reality Defender directly into our portfolio. Our customers deserve communications that are not only smarter, but verifiably authentic," said Usman Javaid, Chief Product and Marketing Officer, Orange Business.

Embedded Detection

The partnership also gives Reality Defender access to a far broader customer base than a direct sales model typically would. For large companies, adding a new security system often requires separate vendor reviews, budget approvals and technical integration work. Embedding detection within an existing communications supplier can substantially shorten that process.

Ben Colman, Chief Executive Officer and Co-Founder of Reality Defender, said the risks are no longer theoretical for multinational organisations handling large volumes of customer and internal communications each day.

"When you're serving thousands of enterprises across dozens of countries, a single deepfake impersonation in a contact center or on a video call can cascade into real financial and reputational damage," said Colman. "This partnership embeds detection where it belongs: inside the infrastructure organisations already depend on every day."

The development points to a broader shift in enterprise communications, with identity assurance becoming a product feature rather than an overlay added later by security teams. As AI-generated media becomes easier to produce and harder for staff to detect unaided, communications providers face pressure to prove not only who is calling but also whether the person, voice, or document on the other end is real.