SourseAI & Moflix partner to revolutionise digital telcos

SourseAI, a specialist AI decision intelligence platform, has partnered with Moflix, a leading digital platform for telecommunications companies, to develop the next generation of digital-first operators. The collaboration aims to deliver an end-to-end solution for digitisation, AI, and predictive tools for telcos. This new partnership focuses on providing app-based telcos with the tools required to offer more choice and a simpler, app-driven personalised experience to their customers.

The unification of SourseAI's decision intelligence platform, Atlas, and the Moflix TelcoTech platform, brings together highly innovative technologies to support telcos in successfully operating their digital businesses. The goal is to disrupt the mass-market with highly personalised contextual offerings.

The Moflix TelcoTech platform is designed to provide a market-leading digital connectivity proposition, where every aspect of the customer lifecycle is self-managed through an app. Key features include tools that create engagement and drive loyalty, such as an integrated Web3 wallet, which holds rewards and digital identity credentials. This integration allows operators to offer a range of financial services through their platform.

SourseAI’s Atlas platform enhances the partnership with its advanced data science and AI capabilities. This platform enables telcos to deeply understand customer behaviour, develop new strategies, and accurately model decision-making processes. Together, these platforms create a comprehensive solution for digitisation and innovation, offering incremental opportunities to monetise valuable customer relationships in a highly targeted and personalised manner.

Robin Major, Chief Revenue Officer of Moflix, commented on the partnership, stating, “Most traditional telcos still engage their customers through bricks and mortar stores and outdated platforms that don’t enable a positive mobile or app experience. The sector is ripe for disruption, to provide customers with more choice and a simpler, app-driven personalised experience like FinTech has successfully done to banking.”

Major further explained the advantages for disruptive operators and Mobile Virtual Network Operators (MVNOs), “Disruptive operators and MVNOs bring a digital-first mindset which allows them to create new experiences and bundle new and innovative services to customers. And they do it all from an app, offering a high degree of flexibility, convenience, and choice.”

He also emphasised the synergy between the two platforms, “Pairing our TelcoTech Platform with SourseAI’s decision intelligence platform makes it easier than ever for telcos to create a powerful digital experience and use data science to truly understand the way people consume their services. That way they can make data-driven decisions regarding customers, products, and strategy.”

Tanya Hyams-Young, CEO of SourseAI, elaborated on the challenges telcos face and the potential of data science in overcoming them. “Many telcos still rely on gut-feel or last year’s results to inform decision making. They want to use data science and AI, but often have so many legacy systems and data points that the process seems daunting.”

Hyams-Young highlighted the benefits for digital-first or app-based telcos, saying, “Digital-first or app-based telcos have an advantage because they are agile and aren’t hamstrung by legacy systems. However, the stakes are higher for them to use data to become customer-centric because they want to drive innovation and create unique bundles or propositions to stand out from the crowd. To achieve success, they need to truly understand their customers’ behaviour and make sure they are creating offerings they will value. Data science and AI is the key for making this happen and providing confidence in strategic decisions.”

She concluded by explaining the integration with Moflix, “Atlas works hand-in-hand with the Moflix TelcoTech Platform to give telcos all the tools they need to create a digital, customer-centric, data-driven business, and one that can truly disrupt the industry.”