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Adobe stories

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Exclusive: AirAsia’s CEO applauds Adobe for sparking creativity and brand strategy
Today
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genai
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adobe
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branding
AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.
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Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs
Yesterday
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martech
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digital entertainment
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ai
Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.
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Exclusive: Adobe's Andy Parsons discusses efforts to combat disinformation
3 days ago
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martech
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open source
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genai
Adobe's Andy Parsons reveals new tech tools aimed at combatting disinformation and improving content authenticity as part of a broader digital trust initiative.
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Adobe to invest a whopping $100 million in global AI education
3 days ago
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it training
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martech
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genai
Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.
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AI takes center stage in Adobe's new GenStudio tool
3 days ago
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cx
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martech
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genai
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
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Revealed: Adobe's groundbreaking updates for Photoshop, Illustrator
3 days ago
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martech
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genai
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ai
Adobe unveils transformative updates to Photoshop and Illustrator, enhancing creative workflows for professionals in various industries with advanced tools and features.
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Adobe unmasks over 100 new Creative Cloud features
3 days ago
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martech
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genai
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ai
Adobe has unveiled over 100 new features at Adobe MAX 2024, focusing on Creative Cloud innovations and generative AI to boost productivity.
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Adobe elevates Frame.io with new camera partnerships
3 days ago
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martech
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google
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nikon
Adobe unveils the next generation of Frame.io, enhancing collaboration with Canon, Nikon, and Leica, streamlining workflows for creatives globally.
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Valtech teams up with Adobe for the Always 100 project
4 days ago
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cx
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martech
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adobe
Valtech launches the Always 100 project with Adobe Commerce to enhance e-commerce performance, aiming for lightning-fast site speeds and improved customer experiences.
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Adobe unveils new Firefly video model and updates image tools
4 days ago
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martech
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genai
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ai
Adobe has unveiled the Firefly Video Model, expanding its generative AI tools for creative professionals, alongside enhanced image capabilities.
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Adobe puts video editors first in Premiere Pro upgrades
4 days ago
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martech
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genai
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ai
Adobe has launched Firefly-powered features for Premiere Pro, enhancing video editing with innovative tools that simplify workflows for professionals.
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Mark Humphries appointed Chair to boost Bluprintx growth
Last week
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digital transformation
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martech
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cdp
Bluprintx has appointed Mark Humphries as Chair, aiming to boost its global growth following the recent acquisition of ITG Commerce.
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Adobe Express expands with AI & key integrations
Last week
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martech
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genai
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ai
Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.
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Adobe launches app to protect & attribute digital content
Last week
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martech
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physical security
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genai
Adobe has unveiled a free web app, Content Authenticity, to help creators protect their work and ensure accurate attribution in the digital landscape.
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Sydney firm secures NFL team deal for CRM overhaul
Last week
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crm
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digital transformation
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martech
Sydney's Engaging has landed a deal with a major NFL team in Florida to revamp its marketing using HubSpot's platform, enhancing fan connections.
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Australian cybersecurity roles increasingly stressful, says ISACA survey
This month
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martech
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cybersecurity
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adobe
Australian cybersecurity professionals face rising job stress amid increased threats and low budgets, with 53% anticipating a cyberattack within a year.
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Adobe's AEM Gov AU achieves IRAP PROTECTED security level
This month
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martech
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cybersecurity
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cloud services
Adobe's AEM Gov Cloud Australia reaches the PROTECTED level of security in the IRAP assessment, boosting digital service adoption among Australian agencies.
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Adobe reveals AI-powered Photoshop & Premiere Elements 2025
This month
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martech
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digital entertainment
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ai
Adobe launches Photoshop Elements and Premiere Elements 2025, integrating advanced AI features to simplify photo and video editing with enhanced, intuitive tools.
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Adobe forecasts USD $240.8 billion in U.S. holiday online sales
Last month
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smartphones
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gaming
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martech
Adobe’s 2024 holiday forecast predicts U.S. online sales to hit USD $240.8 billion, driven by Cyber Week, mobile shopping, and social media influences.
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Logitech unveils MX Creative Console with strong Adobe integration
Last month
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martech
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ai
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cleantech
Logitech launches the MX Creative Console, aiming to streamline workflows for digital creators with AI and Adobe integration.