Advertising Technologies (Adtech) stories - Page 12

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.

According to the findings, shoppers are taking a strategic approach by thoroughly researching their purchases to find the best deals and prices.

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

Zitcha has appointed Jim Kane as Vice President of Sales - Global, aiming to enhance its retail media platform's global presence and revenue growth.

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

UK publishers are at the forefront of diversifying mobile gaming ad spend, outpacing competitors by strategically tapping into emerging global markets.

Wildstone has secured a £80 million deal to acquire 13 digital billboard sites in London, enhancing its presence in the urban advertising market.

Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.

Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.

Research shows Facebook's grip on young Brits is waning, with 70% of those aged 18-24 reducing their use, favouring platforms like TikTok and Instagram.

A recent report from Nest Commerce reveals a 38% boost in year-on-year conversion rates for ecommerce brands using full-funnel strategies, amidst a £100 million media spend.

Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.

Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

SplitMetrics has appointed former Meta and Google executive Eoin Hallahan as its new Chief Revenue Officer, aiming to enhance growth and innovation.

A Capgemini report reveals a marked shift in UK consumer behaviour, with 74% now relying on generative AI for shopping, up from 58% last year.

As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.

Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.