Advertising Technologies (Adtech) stories - Page 4

Women are entering tech in greater numbers, but real power lies in shaping revenue, strategy and growth, not just filling headcount targets.

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.

Adtech's next edge won't come from smarter AI, but from cultures that empower diverse people, especially women, to lead and innovate.

SHAREit shifts from offline file-sharing staple to AI-fuelled ad platform, chasing emerging-market growth with 2.4 billion users.

Women in AI and adtech call for bias-free systems, fair leadership paths and cultures where merit, not gender, defines success.

Wickes has launched Wickes Connected Retail Media with Epsilon, blending store and digital data to target home improvement shoppers.

Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.

Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

Multiverse names ex-Amazon and Spotify leader Jay Richman CPO as revenue tops USD $100 million and its AI learning platform rapidly scales.

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

Adlook appoints Darren Thompson and promotes Jacek Celiński as it sharpens UK focus and unifies EMEA growth under new leadership.

Super Bowl study finds top-watched ads often fail to boost brand recall, warning marketers against over-relying on completion rates.

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.

Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.

Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.