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Advertising Technologies (Adtech) stories

Aleph expands its Amazon Ads services to 20 countries
Marketing Technologies

Aleph expands its Amazon Ads services to 20 countries

Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.

By Tom Raynel • 2 min read • Fri, 16th Feb 2024

Global Stories

Advertising Technologies (Adtech) stories

IAS unveils industry-first ad clutter detection with AI-driven solution
Multi-factor authentication

IAS unveils industry-first ad clutter detection with AI-driven solution

IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.

By Sean Mitchell • 3 min read • Wed, 13th Mar 2024
BlueZoo launches software for BrightSign's Series-5 media players
Digital Signage

BlueZoo launches software for BrightSign's Series-5 media players

Tech company BlueZoo has developed software to aid global retailer campaign assessments, offering new revenue streams and enhanced advertising transparency.

By Catherine Knowles • 3 min read • Tue, 5th Mar 2024
Vudoo assigns ex-Google exec Billy Kinchin as Chief Product Officer
Marketing Technologies

Vudoo assigns ex-Google exec Billy Kinchin as Chief Product Officer

Melbourne-based Vudoo appoints former Google senior executive, Billy Kinchin, as Chief Product Officer to lead global product strategy and development.

By Imee Dequito • 2 min read • Tue, 27th Feb 2024
Vevo & PubMatic team up for global CTV inventory access
Marketing Technologies

Vevo & PubMatic team up for global CTV inventory access

Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.

By Kaleah Salmon • 3 min read • Fri, 23rd Feb 2024
Is precise personalisation killing creativity?
Data Analytics

Is precise personalisation killing creativity?

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

By Liz Adeniji • 7 min read • Thu, 22nd Feb 2024
Australians spend more time on social media, TikTok leads the way
Gaming

Australians spend more time on social media, TikTok leads the way

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

By Sean Mitchell • 4 min read • Wed, 21st Feb 2024
AppLovin's 2024 Ad Trends report reveals role of Gen AI
Marketing Technologies

AppLovin's 2024 Ad Trends report reveals role of Gen AI

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

By Tom Raynel • 2 min read • Fri, 16th Feb 2024
New Zealand enjoys 7.3% surge in digital advertising revenue
Marketing Technologies

New Zealand enjoys 7.3% surge in digital advertising revenue

IAB New Zealand's Q3 2023 report reveals a 7.3% year-on-year surge in digital advertising revenues, reaching $534.8m, signalling a bright future for the sector.

By Tom Raynel • 2 min read • Mon, 12th Feb 2024
Equativ partners with Seekr for AI-powered, transparent ad solutions
Marketing Technologies

Equativ partners with Seekr for AI-powered, transparent ad solutions

Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.

By Tom Raynel • 3 min read • Mon, 5th Feb 2024
Gretchen Johnson joins Nexxen as new Chief People Officer
Marketing Technologies

Gretchen Johnson joins Nexxen as new Chief People Officer

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

By Sean Mitchell • 2 min read • Thu, 1st Feb 2024
Data-driven video: A new frontier for ads in APAC
Data Analytics

Data-driven video: A new frontier for ads in APAC

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

By Killian Menigot • 5 min read • Wed, 31st Jan 2024
InfoSum partners with DIRECTV for improved data-based advertising
Unified Communications

InfoSum partners with DIRECTV for improved data-based advertising

InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.

By Tom Raynel • 2 min read • Tue, 30th Jan 2024
How empowering your credit control team could lead to profitable growth in 2024
Marketing Technologies

How empowering your credit control team could lead to profitable growth in 2024

Empowering credit control teams with automation technology and a proactive involvement in strategy could fuel profitable growth for businesses in 2024, despite a gloomy economic outlook.

By Rosie Cairnes • 4 min read • Thu, 25th Jan 2024
Introducing Aidge: Alibaba International's multilingual AI-powered toolkits for SMEs' global growth
Marketing Technologies

Introducing Aidge: Alibaba International's multilingual AI-powered toolkits for SMEs' global growth

Alibaba International pilots 'Aidge', an AI-powered toolkit targeting SMEs' global expansion, tackling challenges of language, marketing costs, and access to talent.

By Sean Mitchell • 3 min read • Tue, 23rd Jan 2024
Pixis.ai & Channel Factory unveil AI partnership for advertising overhaul
Marketing Technologies

Pixis.ai & Channel Factory unveil AI partnership for advertising overhaul

Pixis.ai and Channel Factory announce an exclusive global partnership to improve digital advertising campaigns through AI innovation, promising unparalleled efficiency and performance optimisation.

By Sean Mitchell • 3 min read • Mon, 22nd Jan 2024
Instagram influencer marketing expected to hit USD $22 billion by 2025
Marketing Technologies

Instagram influencer marketing expected to hit USD $22 billion by 2025

HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.

By Kaleah Salmon • 3 min read • Mon, 22nd Jan 2024
Leaseweb launches Multi-CDN service in Asia Pacific region
Software-as-a-Service

Leaseweb launches Multi-CDN service in Asia Pacific region

Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.

By Sean Mitchell • 2 min read • Thu, 18th Jan 2024