Advertising Technologies (Adtech) stories - Page 8

UK's e-learning platforms are embracing AI, with students keen to learn AI fundamentals and applications amid growing government focus on AI education.

Vistar Media has launched a free certification, Accelerate, to boost creative skills for digital out-of-home advertising across the US, Canada, EMEA and APAC.

Shirofune partners with Direct Agents to integrate AI automation in retail media, boosting efficiency and driving a 44% revenue rise in Amazon campaigns.

Hybrid TV blends interactivity with streaming, letting viewers influence content in real time, reshaping the global creator economy and media landscape.

StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.

Since October 2025, England's ban on volume-price promotions for HFSS products has challenged franchises to align marketing, training, and operations for seamless compliance.

Teads launches Predictive AI to help advertisers forecast and optimise ad creative impact pre-campaign, enhancing engagement and reducing wasted spend.

Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.

UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.

Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.

Young UK drivers favour investing in car maintenance and upgrades over holidays, nights out and tech, with 67% confident in DIY fitting of parts.

BookMyAdvert.com launches UK's first self-serve TV ad platform, letting users book campaigns across major broadcasters and digital channels from 2p per view.

A study reveals popular AI tools yield similarly creative advertising outcomes, highlighting the essential role of human input in marketing innovation.

BigAds secures $140,000 from Avalanche to expand its decentralised in-game ad network, aiming to boost transparency and fair rewards in gaming ads.

Taboola expands its Realise platform, offering advertisers new display ad inventory across major publishers like TIME and USA TODAY via AI-driven tech.

US AI firm Topsort enters UK via Phuzion Media acquisition, appointing Stefano Biondi as General Manager to boost local retail media presence.

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.