Analyst report stories - Page 237
Stop counting clicks... start measuring conversion
Mon, 7th Jul 2014
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social media
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analyst report
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roi
A recent ANA study reveals 87% of brands still depend on clickthroughs to measure social media success, but it's conversions that truly show business value.
Five things Gartner has learned about Digital Business from the World Cup...
Sat, 5th Jul 2014
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rugby world cup
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analyst report
Gartner's Jack Santos shares five insights on Digital Business inspired by the World Cup, from shifting viewing times to permeable digital borders.
Gartner: Snitching Snowden stalling tech enterprise innovation
Thu, 3rd Jul 2014
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hyperscale
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dc
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data centre operators
Edward Snowden's revelations prompt data residency debates, stalling tech innovation, says Gartner VP Carsten Casper.
Strong ANZ adoption drives Unified Comms as a Service market growth
Thu, 3rd Jul 2014
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uc
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analyst report
Market researcher, IDC, predicts that the Asia Pacific Unified Communications as a Service market will boom to $659m in 2018.
Plan B pounces on changing ICT market with bold data centre move
Wed, 2nd Jul 2014
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network infrastructure
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hyperscale
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dc
Plan B is branching out to offer production data centre hosting, via a new independent, connected data centre network, and has committed $30 million.
Cloud in the channel... a 'matter of life or death' for Kiwi resellers
Tue, 1st Jul 2014
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iaas
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cloud services
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emc
Resellers in New Zealand must evolve to include cloud offerings or face the death of their business, warns Gartner's Michael Warrilow.
NZ IT spending tops $11 billion… Where’s YOUR money at?
Tue, 1st Jul 2014
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smartphones
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hyperscale
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dc
New Zealand's IT spending to reach NZ$11.3bn this year, in line with global pace, with growth expected to pick up in 2015.
Four types of CMOs... Which is in your business?
Fri, 27th Jun 2014
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customers
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cmo
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analyst report
A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.
Microsoft is selling Office productivity in the cloud... Are you buying?
Thu, 26th Jun 2014
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microsoft
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microsoft office
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analyst report
Microsoft has made it clear that the future of Office is in the cloud, with all significant innovations on Office 365.
Facebook dead? No chance...
Wed, 25th Jun 2014
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facebook
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social media
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whatsapp
Despite claims of its demise, Facebook still reigns supreme among young users, debunking the myth of a mass exodus.
The Amazon Story: Don’t worry we’ll make it up with volume
Tue, 24th Jun 2014
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smartphones
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amazon
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fire
Amazon unveils its Fire phone, but experts question its impact on competitive shopping, amidst continuous profit challenges.
Can the Amazon smartphone burn Apple's market share?
Fri, 20th Jun 2014
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smartphones
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personal computing devices
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apple
Laced with high-end features, will this device be the cocktail to succeed in a market dominated by Apple & Co.?.
Enterprise: Importance of mobile app analytics
Fri, 20th Jun 2014
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software development
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apps
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analyst report
Enterprises have embraced the use of mobile apps to engage with consumers and empower many of their employees.
Smartphones set to dominate smart connected device market...
Wed, 18th Jun 2014
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smartphones
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personal computing devices
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pc hardware
Global smart connected device (SCD) shipments expected to reach 1.8 billion in 2014, led by smartphone growth. #technology #smartphones.
Alcatel-Lucent wins for excellence in unified communications deployment strategies
Tue, 17th Jun 2014
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opentouch
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alcatel-lucent
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analyst report
Alcatel-Lucent bags Frost and Sullivan's 2014 award for its innovative unified communications strategy with OpenTouch platform.
Security software market beats global rise as Kiwis keep spending
Thu, 12th Jun 2014
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casb
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cybersecurity
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trend micro
New Zealand security software spending rose 11.7% in 2013, beating the worldwide market increase of 4.9%, according to Gartner.
Optimism rises as NZ PC market continues annual surge
Thu, 12th Jun 2014
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network infrastructure
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personal computing devices
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apple
NZ's PC market thrives, up 22% in 2014, fuelled by economic optimism and education sector's increased demand for chromebooks.
Storage goes under the knife... but is Plastic Surgery working?
Thu, 12th Jun 2014
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storage
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virtualisation
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network infrastructure
In a world where SDS attempts to cosmetically enhance storage solutions, the real beauty lies in the eye of the beholder.
Weak high-end demand triggers external disk storage market decline
Mon, 9th Jun 2014
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storage
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hp
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ibm
Global external disk storage market sees a 5.2% dip to $5.6bn in Q1 2014, with high-end demand plummeting by -25%, reveals IDC.
Endpoint protection platforms need to become more proactive
Sat, 7th Jun 2014
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endpoint protection
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edr
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cybersecurity
Gartner study reveals 35% of EPP users hit by malware, urging a shift from reactive to proactive protection strategies for device safety.