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B2B Marketing Stories - Page 4

UK Stories

B2B Marketing stories

Optimizely & Deloitte Digital back AI marketing push
Digital Transformation

Optimizely & Deloitte Digital back AI marketing push

Many marketers are struggling to turn AI budgets into measurable growth, prompting a joint offer on workflow, design and operating model change.

By Sofiah Nichole Salivio • 3 min read • Tue, 26th May 2026
Varn Search Marketing appoints four to leadership team
Data Analytics

Varn Search Marketing appoints four to leadership team

Revenue growth to GBP £1.4 million and 40 new clients have prompted Varn to expand its senior management as search shifts under AI.

By Mark Tarre • 4 min read • Fri, 22nd May 2026
Apex wins Marketing Team of the Year at Network Group
Digital Transformation

Apex wins Marketing Team of the Year at Network Group

Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 11th May 2026

Global Stories

B2B Marketing stories

Sphera promotes Megan Geldman to Chief Marketing Officer
Digital Transformation

Sphera promotes Megan Geldman to Chief Marketing Officer

The appointment gives Sphera an internal marketing leader as it pushes AI-powered messaging to 8,500 customers across 100 countries.

By Sofiah Nichole Salivio • 3 min read • Thu, 28th May 2026
Zendesk names Tifenn Dano Kwan as Chief Marketing Officer
Software-as-a-Service

Zendesk names Tifenn Dano Kwan as Chief Marketing Officer

The hire underscores Zendesk's push to turn surging AI bookings into revenue, with demand set to top USD $400 million next year.

By Sofiah Nichole Salivio • 4 min read • Thu, 28th May 2026
Skillable names Brian Barnum Chief Financial Officer
Software-as-a-Service

Skillable names Brian Barnum Chief Financial Officer

The software group is reshaping its senior team as it seeks faster growth across virtual labs, training and AI-related services.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 28th May 2026
Bedrock Data names three leaders after USD $25m round
Data Protection

Bedrock Data names three leaders after USD $25m round

Fresh funding is prompting Bedrock Data to strengthen its leadership team as enterprises rush for better controls over sensitive information in AI systems.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 22nd May 2026
Silent Push appoints Thomas Bain as Chief Marketing Officer
Security Operations Centres

Silent Push appoints Thomas Bain as Chief Marketing Officer

As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.

By Sofiah Nichole Salivio • 4 min read • Thu, 14th May 2026
Data enrichment: Turning raw data into real intelligence
Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • Wed, 13th May 2026
StackAdapt opens early ChatGPT ad channel for marketers
Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • Thu, 7th May 2026

Stories from Other Regions

B2B Marketing stories

Blackpearl hails 114% ARR growth as AI debate shifts
Enterprise Resource Planning

Blackpearl hails 114% ARR growth as AI debate shifts

Blackpearl's latest update shows investors are rewarding application-layer AI plays as annual recurring revenue climbed to USD $26.8 million.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 28th May 2026
PPDS names Nicole Rutherford as Event Marketing Specialist
Social Media

PPDS names Nicole Rutherford as Event Marketing Specialist

The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.

By Sofiah Nichole Salivio • 3 min read • Wed, 20th May 2026
INVT launches three products at Goa strategy event
Partner Programmes

INVT launches three products at Goa strategy event

India is becoming a bigger focus for INVT as it courts distributors and industrial buyers with new automation and energy products.

By Sofiah Nichole Salivio • 3 min read • Tue, 19th May 2026
The local SEO playbook for Australian IT service providers
Risk & Compliance

The local SEO playbook for Australian IT service providers

Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.

By Mark Tarre • 6 min read • Wed, 13th May 2026
How IT firms can use paid social to shorten long sales cycles
Enterprise Resource Planning

How IT firms can use paid social to shorten long sales cycles

Targeted LinkedIn and Meta ads can keep IT buyers engaged for months, improving pipeline influence when deals stall and budgets drag.

By Mark Tarre • 6 min read • Wed, 13th May 2026
Why your cybersecurity firm's Google rankings are a security risk in disguise
Ransomware

Why your cybersecurity firm's Google rankings are a security risk in disguise

Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.

By Dominic Vivarini • 6 min read • Fri, 8th May 2026
Corporate lunches shape client trust, says psychologist
Customer Experience

Corporate lunches shape client trust, says psychologist

Poorly handled lunches can lose deals, as a psychologist says clients judge hosts on venue, manners and how they read the room.

By Sofiah Nichole Salivio • 5 min read • Thu, 7th May 2026