Branding stories
According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.
Online marketplaces now account for half of all eCommerce sales globally, offering businesses a 30-50% increase in turnover in the first year.
Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.
An Australian startup has created 'holographic' packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
Corporate and governmental scandals have rocked public trust, leaving an opportunity for businesses to step in, research by Forrester shows.
COVID-19 has accelerated the shift to digital, but how has this affected digital trust? A new report dives into the state of digital trust in 2021.
Apple has been named the world's most valuable brand by the Brand Finance Global 500 2021, with a brand value of $263.4 billion.
UST Global rebrands to UST as part of its brand identity and technological evolution, highlighting its commitment to innovation and client success.
If a crisis unfolded, 38% would stop using an organisation's products if they were caught up in a crisis that spilled online.
A positive customer experience with a retailer during the festive season will encourage customer loyalty, according to new research from Zendesk.
Qualtrics enhances BrandXM with social media integration and secure data-sharing to help businesses improve customer relationships and brand experiences.
Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.
For tech startups, the necessity of brand protection is too often thrown in the 'too hard' or 'too expensive' basket or simply overlooked.
The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.
As a 100% channel company, the Partner Summit is a key part of VeeamON. Here are the main points from the Partner Session earlier today.
Businesses risk sick leave, grievances and prosecution if they issue staff with branded cloth masks instead of higher-grade PPE.
The new name is inspired by DIT's purpose to help farmers grow more food with less using innovative technology, the company wrote in a statement.
How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?.
A Cognizant study reveals Australian consumers prefer search engine recommendations over brand websites, seek seamless payments, and value engaging content.
The real estate group is set to expand faster in New Zealand after Derryn Mayne bought a 25% stake, bringing ownership back into local hands.
