Branding stories - Page 4

Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.

Digital group CUE-backed Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media across the Asia Pacific region. #digitalmarketing #leadership.

Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.

It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.

Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.

Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.

Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.

Boomi, the intelligent connectivity and automation leader, has won two awards from Comparably in their largest company category.

Mobile marketing is crucial for brands as the third-party cookie crumbles. Here are four ways to leverage mobile marketing for success.

72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.

Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.

Identity provider Okta has named Celestine Tan as VP for Asia Pacific marketing; Tan brings a wealth of experience from Splunk, CA Technologies and Pivotal.

Andrew Griffiths joins UKG advisory board as director of marketing, branding and messaging, bringing 25 years' experience in business and communications.

PagerDuty, the digital operations platform, has hired Katherine Post Calvert as its new CMO, bringing expertise in global marketing strategy.

Katherine Post Calvert named as PagerDuty's new CMO, with extensive leadership experience and proven success driving go-to-market demand and growth.

Society Pass announced Arbie Pagdaganan as its first female country manager in the Philippines, overseeing expansion plans for Pushkart.ph.

Society Pass appoints Arbie Pagdaganan as its first female country manager in the Philippines to spearhead its e-commerce transformation and push for expansion.

Payment fraud attempts have risen by 23% in the past year, according to a report by Sift. Businesses are advised to be proactive in preventing attacks.

Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion.

According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.