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Why hybrid TV is the next stage of the creator economy
Marketing Technologies

Why hybrid TV is the next stage of the creator economy

Hybrid TV blends interactivity with streaming, letting viewers influence content in real time, reshaping the global creator economy and media landscape.

By Adrian Janon • 5 min read • Wed, 19th Nov 2025

Global Stories

Broadcasting stories

Google updates Media CDN for live streaming at scale
Network Infrastructure

Google updates Media CDN for live streaming at scale

Broadcasters can now cut latency and costs during major live events as Google expands regional capacity and adds new monitoring tools.

By Sean Mitchell • 4 min read • Last month
Bauer partners Experian on cross-platform audience data
Broadcasting

Bauer partners Experian on cross-platform audience data

Advertisers will gain a single audience framework across Bauer’s radio, audio and publishing brands, spanning 120 stations and 50 publications.

By Sean Mitchell • 3 min read • Last month
Versos AI & Tape Ark unlock taped video for training
Storage

Versos AI & Tape Ark unlock taped video for training

Offline footage could become licensable AI training data as legacy tape archives are digitised, cutting storage costs for owners.

By Sofiah Nichole Salivio • 4 min read • Last month
Kordia appoints Aroha Fleming as communications head
Firewalls

Kordia appoints Aroha Fleming as communications head

The move comes as cyber security scrutiny grows, with Fleming tasked with sharpening how Kordia explains its role in keeping New Zealand connected.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 31st Mar 2026
Goonhilly to track Orion on NASA's Artemis II mission
Broadcasting

Goonhilly to track Orion on NASA's Artemis II mission

Cornwall's Goonhilly Earth Station will passively track NASA's crewed Orion capsule on Artemis II, boosting the UK's deep-space role.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Mar 2026
Akamai rolls out NVIDIA-powered AI Grid at the edge
Gaming

Akamai rolls out NVIDIA-powered AI Grid at the edge

Akamai debuts NVIDIA-powered AI Grid to run low-latency inference across 4,400 edge sites, extending its distributed Inference Cloud.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 17th Mar 2026
PPDS reports rise in women across global AV workforce
Digital Signage

PPDS reports rise in women across global AV workforce

PPDS reports women now account for 29% of its global AV workforce, with near-parity in key European sales teams but parity still distant.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
Prism Sound selects Amber Technology for ANZ growth
Partner Programmes

Prism Sound selects Amber Technology for ANZ growth

Prism Sound taps Amber Technology to distribute its full pro audio range and bolster local support across Australia and New Zealand.

By Mark Tarre • 3 min read • Wed, 4th Feb 2026
Layercake expands Streamcake media platform on OCI
Digital Transformation

Layercake expands Streamcake media platform on OCI

Layercake's Streamcake media orchestration platform is now available on Oracle Cloud Infrastructure, targeting broadcast and streaming workflows.

By Karen Joy Bacudo • 4 min read • Thu, 15th Jan 2026
Samsung backs FAST TV as streaming shifts to hybrid mix
Marketing Technologies

Samsung backs FAST TV as streaming shifts to hybrid mix

Samsung champions FAST TV at CES 2026, betting ad-backed channels will anchor a hybrid future of streaming, live and linear viewing.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 8th Jan 2026
Amazon secures licence to use LG's Wi-Fi patents in devices
Physical Security

Amazon secures licence to use LG's Wi-Fi patents in devices

Amazon has licensed LG's core Wi-Fi patents for use in Echo, Fire TV Stick, and Fire Tablet devices, reinforcing LG's leadership in Wi-Fi technology.

By Sean Mitchell • 2 min read • Fri, 21st Nov 2025

Stories from Other Regions

Broadcasting stories

Australian streaming bill mandates local content & boosts ABC funds
Digital Entertainment

Australian streaming bill mandates local content & boosts ABC funds

Australia mandates major streaming services to invest in local content and boosts ABC funding by AUD $50 million to support homegrown programming.

By Sean Mitchell • 2 min read • Thu, 27th Nov 2025
Astro boosts SAP & Oracle uptime to 99.99% with SIOS on AWS
Linux

Astro boosts SAP & Oracle uptime to 99.99% with SIOS on AWS

Astro Malaysia achieves 99.99% uptime for SAP and Oracle on AWS using SIOS LifeKeeper, enhancing business continuity and operational efficiency.

By Melvin Hipolito • 2 min read • Sat, 22nd Nov 2025
NEP Australia boosts live broadcast efficiency with Spectera system
AFL

NEP Australia boosts live broadcast efficiency with Spectera system

NEP Australia has adopted Sennheiser's Spectera system, cutting live broadcast setup times to under 40 minutes and easing frequency management challenges.

By Sean Mitchell • 4 min read • Wed, 19th Nov 2025
Sixty years of Sugarloaf: Christchurch's vital TV tower legacy
Kordia

Sixty years of Sugarloaf: Christchurch's vital TV tower legacy

Christchurch's Sugarloaf transmission tower celebrates 60 years, remaining vital for TV, radio, emergency services, and digital connectivity across Canterbury.

By Sean Mitchell • 5 min read • Thu, 16th Oct 2025
Kordia & Arqiva bring new cloud solutions to New Zealand media
Platform-as-a-Service

Kordia & Arqiva bring new cloud solutions to New Zealand media

Kordia partners with Arqiva to launch cloud-based media solutions in New Zealand, boosting broadcasters with scalable, cost-effective digital tools for five years.

By Catherine Knowles • 4 min read • Wed, 8th Oct 2025