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Connected TV stories

TiVo Ads partners Tunnl for local TV audience data
Data governance

TiVo Ads partners Tunnl for local TV audience data

Advertisers gain clearer local viewing insight as TiVo Ads' data is added to Tunnl's platform for campaign planning.

By Sofiah Nichole Salivio • 3 min read • 6 days ago
Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • 6 days ago
Sabio launches UK Household Graph for CTV targeting
Data Protection

Sabio launches UK Household Graph for CTV targeting

Advertisers gain postcode-level streaming insights across 97% of the UK audience, as fragmented CTV data fuels demand for better measurement.

By Sean Mitchell • 3 min read • Last week

Global Stories

Connected TV stories

LoopMe boosts US leadership with three senior hires
Artificial Intelligence

LoopMe boosts US leadership with three senior hires

North America is now central to LoopMe's growth plans as the adtech group adds senior staff to strengthen sales, partnerships and operations.

By Sofiah Nichole Salivio • 4 min read • Last week
Nexxen launches Smart TV home screen ads in Asia-Pacific
Streaming

Nexxen launches Smart TV home screen ads in Asia-Pacific

Advertisers can now buy prominent TV home screen slots programmatically in four Asia-Pacific markets as streaming shifts viewing habits and ad budgets.

By Sean Mitchell • 4 min read • Last month
Brightcove launches AI tools for video ad targeting
Brightcove

Brightcove launches AI tools for video ad targeting

Media groups could boost ad yields as new scene-level targeting and automated break suggestions aim to improve brand safety and cut manual work.

By Sofiah Nichole Salivio • 4 min read • Last month
Samsung Ads, Eyeota team up on connected TV targeting
Data Privacy

Samsung Ads, Eyeota team up on connected TV targeting

Advertisers in Singapore, Thailand and the Philippines can now target Connected TV households using Samsung Smart TV viewing data and Eyeota consumer profiles.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Samsung launches interactive, connected 2026 TV range
Internet of Things

Samsung launches interactive, connected 2026 TV range

Kiwi football fans will get stadium-style sound and smarter home control as the new line-up adds AI Football Mode Pro and Vision AI.

By David Shilovsky • 5 min read • Last month
Retail MediaX honours Europe's top campaign winners
eCommerce

Retail MediaX honours Europe's top campaign winners

More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.

By Sean Mitchell • 4 min read • Last month
TubeScience appoints Bielski to lead European push
eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Last month
TripleLift appoints new chief product & marketing chiefs
Data Science

TripleLift appoints new chief product & marketing chiefs

The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Teads expands Lumen tie-up with CTV attention measurement
YouTube

Teads expands Lumen tie-up with CTV attention measurement

Advertisers will gain a clearer read on streaming ad performance as the firm adds Lumen's attention metrics to its CTV HomeScreen inventory globally.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Connected TV stories

Scaling media operations for the ad-first era
Digital Transformation

Scaling media operations for the ad-first era

Media firms now face a fragmented market where ad revenue has overtaken subscriptions, making end-to-end automation a commercial necessity.

By Jay Kulkarni • 4 min read • Last week
KERV.ai partners Canela Media in Spanish-language deal
Nielsen

KERV.ai partners Canela Media in Spanish-language deal

Spanish-language streaming advertisers gain shoppable video tools as Canela Media expands its offer for brands chasing Hispanic audiences.

By Sean Mitchell • 3 min read • Last month
Freeview NextGen brings free-to-air TV to broadband
Wi-Fi

Freeview NextGen brings free-to-air TV to broadband

Viewers will get free-to-air channels via broadband or Wi-Fi on compatible TVs, reducing reliance on aerials and separate apps.

By Mark Tarre • 4 min read • Last month
YouTube tops Canada streaming viewing, says Numeris
Digital Transformation

YouTube tops Canada streaming viewing, says Numeris

Advertisers now have a bigger rival to subscription services, as YouTube drew the largest ad-supported audience in Canada, Numeris found.

By Sofiah Nichole Salivio • 3 min read • Last month
Nexxen sees fragmented Australian viewing for 2026 World Cup
Streaming

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • Last month