Connected TV stories
IAS launches Total TV for connected TV transparency
2 days ago
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martech
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digital entertainment
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data privacy
Integral Ad Science launches Total TV to give advertisers clearer connected TV content transparency across Disney, NBCUniversal, Paramount and Prime Video.
Teads & LG Ad Solutions expand CTV pact across APAC
3 days ago
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uc
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martech
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digital entertainment
Teads and LG Ad Solutions widen connected TV partnership across APAC and Europe, adding markets and a single buying route for LG Smart TV inventory.
Why last-mile compliance is putting ad campaigns at risk
3 days ago
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martech
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physical security
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rpa
UK advertisers face rising launch delays as tighter rules, expired rights and AI workflows turn campaign compliance into an operational risk.
Seedtag launches NeuroX contextual ad exchange for brands
Last week
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ai
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digital media
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ml
Seedtag opens NeuroX exchange to let agencies and brands buy on content cues as privacy changes reshape programmatic advertising.
Digital Envoy launches LocID Graph to update identity graphs
Last week
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crm
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data protection
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martech
Digital Envoy unveils LocID Graph to help advertisers keep household records aligned as IP addresses shift, with tests under way in the US, UK and Europe.
MiQ says marketing funnel no longer matches consumers
Last week
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cx
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martech
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social media
MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.
Lemma launches AI platform for measurable outdoor ads
Last week
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martech
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ai
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ml
Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.
OpenX appoints new product chief as it expands curation
Last week
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martech
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rpa
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ai
OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
Innovid launches Hypermode for faster social ad execution
Last week
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devops
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martech
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rpa
Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
Moloco launches app-focused connected TV ad product
Last week
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martech
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ai
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marketing
Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.
Moloco launches performance CTV ads for app marketers
This month
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martech
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ai
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marketing
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
OpenX rebrands as The Intelligent SSP to cut ad complexity
This month
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martech
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supply chain
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data privacy
OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.
DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer
This month
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martech
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partner programmes
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ai
DangleAds elevates Nidhi Dua Dhingra to Chief Business Officer as the ad-tech firm targets overseas growth and deeper bets on AI and connected TV.
Mediaocean appoints Guy Kuperman as Chief Strategy Officer
Last month
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data analytics
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martech
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rpa
Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.
FAST streaming now reaches 27% of European households
Last month
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digital media
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svod
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avod
FAST now reaches over a quarter of European homes as subscription fatigue pushes viewers towards free, ad-supported streaming options.
SeenThis & Vudoo team up to power shoppable video ads
Last month
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cx
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martech
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e-commerce
SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
World Cup to spark UK spending surge & second screens
Last month
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gaming
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cx
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martech
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
Seedtag unveils Liz Agent AI to speed media planning
Last month
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martech
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genai
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llms
Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.
Perion debuts Outmax AI agent to optimise TikTok ads
Last month
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martech
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ai
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marketing
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
ShowHeroes buys Traffective to boost publisher ads reach
Last month
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martech
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data privacy
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iab
ShowHeroes snaps up Munich ad-tech firm Traffective to build a multi-screen publisher monetisation platform and deepen DACH market reach.