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UK consumers prioritise trust & speed in digital purchases
Marketing Technologies

UK consumers prioritise trust & speed in digital purchases

UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.

By Shannon Williams • 3 min read • Thu, 30th Oct 2025

Global Stories

Storyblok & OtterlyAI partner to boost AI search visibility
Marketing Technologies

Storyblok & OtterlyAI partner to boost AI search visibility

Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.

By Catherine Knowles • 3 min read • Tue, 18th Nov 2025
Pulse Advertising appoints Maximillian Adagio as Senior Director Growth
Google

Pulse Advertising appoints Maximillian Adagio as Senior Director Growth

Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025
Tech marketing in 2025 shifts to strategy & messaging clarity
Marketing Technologies

Tech marketing in 2025 shifts to strategy & messaging clarity

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
OWC launches new Thunderbolt 5 devices for creative pros
Digital Entertainment

OWC launches new Thunderbolt 5 devices for creative pros

Other World Computing debuts Thunderbolt 5 StudioStack and Mercury Helios 5S devices, boosting storage and PCIe expansion for creative pros on Macs and PCs.

By Melvin Hipolito • 3 min read • Mon, 17th Nov 2025
Xero research shows small firms lag on AI
Digital Transformation

Xero research shows small firms lag on AI

Research reveals many small businesses in Australia, the UK and US are cautious about AI, despite growing confidence and benefits like time savings.

By Sean Mitchell • 5 min read • Thu, 13th Nov 2025
How Ridiculous sells 115,000 iced teas in 30 days worldwide
Supply Chain

How Ridiculous sells 115,000 iced teas in 30 days worldwide

YouTube group How Ridiculous sold 115,000 sugar-free iced teas in 30 days, topping Amazon US charts and selling out in Australia swiftly.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025
RØDE opens public voting for Creator of the Year Awards 2024
YouTube

RØDE opens public voting for Creator of the Year Awards 2024

Public voting is now open for RØDE's Creator of the Year Awards 2024, recognising digital content creators across YouTube, Instagram, TikTok and more.

By Sean Mitchell • 2 min read • Wed, 12th Nov 2025
RØDE launches compact Video S for creators at USD $499
Digital Media

RØDE launches compact Video S for creators at USD $499

RØDE launches the compact RØDECaster Video S for solo creators, combining audio and video production at USD $499, streamlining content creation workflows.

By Sean Mitchell • 3 min read • Wed, 12th Nov 2025
Visa survey finds creators optimistic but need better banking
Fintech

Visa survey finds creators optimistic but need better banking

Visa survey reveals 88% of digital creators expect growth, yet 62% still use personal accounts, highlighting a need for tailored business banking solutions.

By Sean Mitchell • 3 min read • Wed, 12th Nov 2025
Taurus rolls out digital PR service blending AI & SEO tools
Digital Transformation

Taurus rolls out digital PR service blending AI & SEO tools

Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.

By Sean Mitchell • 3 min read • Wed, 12th Nov 2025
Globant & Riot Games team up to boost esports with new tech
Gaming

Globant & Riot Games team up to boost esports with new tech

Globant partners with Riot Games to innovate esports fan engagement and AI features for League of Legends and VALORANT in a multi-year deal.

By Melvin Hipolito • 3 min read • Fri, 7th Nov 2025
B2B tech CMOs face pressure to prove ROI amid wider remits
Customer Experience

B2B tech CMOs face pressure to prove ROI amid wider remits

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

By Melvin Hipolito • 3 min read • Wed, 5th Nov 2025
RØDE unveils Wireless Micro Camera Kit for versatile audio
Bluetooth

RØDE unveils Wireless Micro Camera Kit for versatile audio

RØDE launches Wireless Micro Camera Kit, offering versatile, professional audio with dual transmitters and universal camera compatibility for USD $149.

By Sean Mitchell • 3 min read • Fri, 31st Oct 2025

Stories from Other Regions

Indian marketers face confidence gap despite growing AI adoption
Generative AI

Indian marketers face confidence gap despite growing AI adoption

79% of Indian marketers plan to increase AI use, yet only 46% feel confident using it effectively, revealing a major confidence gap despite rising adoption.

By Shannon Williams • 4 min read • Fri, 14th Nov 2025
Australians spend 41 hours weekly online as digital ad spend surges
Gaming

Australians spend 41 hours weekly online as digital ad spend surges

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

By Melvin Hipolito • 5 min read • Wed, 5th Nov 2025
CelcomDigi reaches 4 million with anti-scam campaign on TV & online
Phishing

CelcomDigi reaches 4 million with anti-scam campaign on TV & online

CelcomDigi and Media Prima's anti-scam campaign has reached over 4 million Malaysians, raising awareness of online scams via TV and digital platforms.

By Kaleah Salmon • 3 min read • Tue, 4th Nov 2025