Customer data stories
Snowflake Head of Canada Eng calls Intelligence AI "game changer"
4 days ago
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customer data
Snowflake launches Intelligence AI platform, enabling over 12,000 firms to access enterprise data with natural language, boosting decision-making and insights.
Amperity introduces Real-Time Profiles for instant personalisation
4 days ago
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customer data
Amperity launches Real-Time Profiles, combining live activity with historical data to enable instant, personalised customer experiences across marketing and service.
How to strengthen customer trust through secure cloud practices
Last week
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customer data
Australian government agencies must adopt robust cloud security practices to protect personal data, maintain public trust, and ensure resilient digital services.
Data quality hinders AI adoption in finance despite pilot surge
Last week
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customer data
Despite 99% of finance firms piloting AI, just 3% deploy it enterprise-wide, hindered by data quality issues and legacy system inconsistencies.
Email breaches cost Australian firms AUD $436,307 on average
Last week
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customer data
Australian firms face average costs of AUD $436,307 from email breaches, with slow responses increasing ransomware risks, says Barracuda report.
Paytronix unveils AI tool to boost hospitality marketing campaigns
Last week
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customer data
Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.
Talkdesk & Databricks join forces to unify customer data
Last week
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customer data
Talkdesk expands its partnership with Databricks to unify customer data, enhancing AI-driven automation and personalised experiences on its CXA platform.
BlueVoyant's warning after Qantas and Mango cyber attacks
Last month
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customer data
BlueVoyant warns Australian firms after Qantas and Mango suffer breaches via third-party suppliers, highlighting risks in supply chain cyber security.
IAG partners with Adobe to personalise insurance customer journeys
Last month
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customer data
Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.
Supply chain risks overwhelm cybersecurity leaders, report finds
Last month
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customer data
A report reveals 60% of UK and US cybersecurity leaders find third-party supply chain risks overwhelming amid rising breaches and operational impacts.
Kmart found to have breached privacy with facial recognition use
Last month
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customer data
Kmart breached Australian privacy laws by using facial recognition in 28 stores without proper consent, collecting biometric data to tackle refund fraud.
Zoho launches free agentic AI upgrades across core business apps
Last month
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customer data
Zoho launches free agentic AI features across its core business apps to ease AI adoption by automating tasks without added costs for users.
Twilio unveils new data features to boost enterprise engagement
Last month
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customer data
Twilio launches new data features like Granular Observability and expanded APIs to help enterprises boost trusted customer engagement globally.
AI shopping assistants set to become mainstream for UK consumers
Last month
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customer data
80% of UK shoppers now use AI for online shopping, with most expecting AI assistants to be mainstream by 2026, revolutionising retail experiences.
Australian retail media first links in-store sales to digital ads
Last month
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customer data
Vinarchy Wines, MixIn, Criteo and Amperity launch Australia's first retail media network linking in-store sales to digital ads for precise campaign measurement.
Adobe unveils Real-Time CDP updates to boost data insights & ROAS
Last month
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customer data
Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.
Gen Z shift sees brand loyalty give way to trend-driven trust
Last month
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customer data
Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.
Teradata launches AI-driven customer intelligence package to boost CX
Last month
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customer data
Teradata launches Autonomous Customer Intelligence, an AI-driven package to transform customer data into real-time actions, boosting CX at enterprise scale.
Customer data foundations critical for brands transformation in AI era
Last month
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customer data
Most Australian retailers struggle to unify customer data, hindering AI adoption and personalised experiences in the growing digital marketing landscape.
Teradata launches AI-driven customer intelligence for real-time CX
Last month
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customer data
Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.