Customer data stories

Braze unveils AI marketing suite with European hosting as customers report sharper engagement, faster campaign builds and stronger conversions.

Braze studies say brands must link AI to customer data and real-time decisioning to win measurable gains, with only a few seeing returns.

Temenos and Bain warn banks that cloud, AI and stablecoins will reshape competition, with core modernisation now key to growth.

Adyen moves beyond payments with EUR €750 million Talon.One deal to fuse loyalty software, customer data and promotions across channels.

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

Braze adds AI agents, creative workflow tools and European data hosting as marketers race to automate personalisation and campaign production.

SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.

Backbase unveils AI-native Banking OS to tackle fragmented bank operations and shared customer records, targeting practical AI gains across frontline work.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

Bridewell says ICO data privacy complaints climbed across key UK sectors, with finance still top, while retail and manufacturing saw the fastest rise.

Hospitality groups urged to tighten controls as survey finds AI use rises across UK and Ireland, but privacy and regulation fears remain high.

ShareGate survey finds AI tools have surfaced sensitive data at 29% of firms, exposing a widening gap between confidence in governance and reality.

Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.

UK firms race ahead with Microsoft Copilot, but ShareGate survey finds AI tools are exposing sensitive data and exposing governance gaps.

Retailers can cut misdelivery costs and fuel waste by cleaning customer address data, using verification, autocomplete and geocoding tools.

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.

Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.