Customer engagement stories - Page 2
![Story image](../../../../../uploads/story/2024/07/24/preview_0792_Sparteo_Portraits-Rachel_SAADA.webp)
Sparteo appoints Rachel Saada as new Head of Marketing
Wed, 24th Jul 2024
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cx
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martech
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digital entertainment
Sparteo appoints Rachel Saada as Head of Marketing to boost UK growth, aiming for 50% growth in 2024. Saada brings experience from Jellysmack and Taboola.
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Exclusive: Dynatrace thrives with cloud migration, market success
Wed, 24th Jul 2024
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hyperscale
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data analytics
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cx
Andrew Foot of Dynatrace has discussed their cloud migration progress and strategic successes, with a whopping $1.5 billion in annual recurring revenue.
![Story image](../../../../../uploads/story/2024/07/23/preview_techday_b06f2b6fa28431f4fdd3.webp)
KINESSO Commerce & Vudoo partner to launch ShopNow solution
Tue, 23rd Jul 2024
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martech
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cx
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transparency
IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.
![Story image](../../../../../uploads/story/2024/07/22/preview_Mahesh_Muralidhar_2.webp)
Unexpected advice for tech entrepreneurs
Mon, 22nd Jul 2024
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cx
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martech
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ipo
Contrarian advice for tech founders: avoid early capital raising, don't aim for unicorn status, embrace unscalable tasks, and ignore early awards.
![Story image](../../../../../uploads/story/2024/07/17/preview_techday_98ac210d5d2d1d8d2fb0.webp)
Businesses turn to immersive phygital experiences for engagement
Thu, 18th Jul 2024
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cx
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martech
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ai
Businesses are leveraging immersive phygital experiences, blending physical and digital interactions, to enhance customer engagement.
![Story image](../../../../../uploads/story/2024/07/17/preview_Piotr_Korzeniowski_CEO_Piwik_PRO.webp)
How to optimize your brand’s eCommerce site around key online shopping days
Wed, 17th Jul 2024
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data analytics
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cx
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martech
Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.
![Story image](../../../../../uploads/story/2024/07/15/preview_techday_ac4ad6561d1ffd0b3dee.webp)
Hexaware launches AI app for eCommerce product descriptions
Mon, 15th Jul 2024
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cx
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digital transformation
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martech
Hexaware’s new Gen AI App, now available on AWS Marketplace, helps e-commerce retailers automate product descriptions and boost customer engagement through AI.
![Story image](../../../../../uploads/story/2024/07/11/preview_techday_a8febd150865f47f5b04.webp)
CommBank app adds travel booking & car buying services
Thu, 11th Jul 2024
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martech
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cx
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digital engagement
CommBank’s app now includes Travel Booking and car buying services as it aims to enhance digital engagement among its 8.5 million active users.
![Story image](../../../../../uploads/story/2024/07/10/preview_Gao_Lei__Chief_Technology_Officer__CTO__of_SleekFlow.webp)
SleekFlow appoints Gao Lei as new CTO to drive tech strategy
Wed, 10th Jul 2024
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edutech
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uc
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data analytics
Singapore-based SleekFlow has named Gao Lei, former LinkedIn China CTO, as its new Chief Technology Officer to spearhead tech transformation and innovation.
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MoEngage launches platform for Australian financial services
Tue, 9th Jul 2024
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fintechs
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cx
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martech
MoEngage launches a new platform in Australia, aimed at helping financial institutions tackle inefficiencies and deliver personalised customer experiences in real time.
![Story image](../../../../../uploads/story/2024/07/08/preview_techday_31ff6c71342266a48579.webp)
Canon celebrates major success at drupa 2024 in Düsseldorf
Mon, 8th Jul 2024
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cx
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martech
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cleantech
Canon triumphs at drupa 2024, surpassing sales targets despite fewer visitors. The Core exhibit captivates 6,000+ guests with immersive printing innovations.
![Story image](../../../../../uploads/story/2024/07/05/preview_Goodman_Group_Giles_Proctor__1_.webp)
Goodman Group appoints Giles Proctor as VP of Data Centres
Fri, 5th Jul 2024
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public cloud
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hyperscale
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cx
Goodman Group names Giles Proctor as VP of Data Centres, leveraging his 25 years of expertise to enhance customer engagement and bolster global infrastructure.
![Story image](../../../../../uploads/story/2024/07/03/preview_techday_0e5b8365ca8744fa1c9b.webp)
KPMG Australia shortlisted for 2024 Microsoft global awards
Wed, 3rd Jul 2024
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cx
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martech
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kpmg
KPMG Australia has been shortlisted for the 2024 Global Microsoft Partner of the Year Awards in two categories, highlighting its excellence in AI innovation and nonprofit industry services.
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AI regulation concerns hinder UK business adoption, survey says
Fri, 28th Jun 2024
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devops
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cx
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martech
A Freshworks survey reveals 35% of UK businesses see unclear AI regulations as a major barrier to adoption despite acknowledged productivity gains.
![Story image](../../../../../uploads/story/2024/06/20/preview_techday_a17680ba3ec6feaba770.webp)
Cegid integrates generative AI into retail solutions
Thu, 20th Jun 2024
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smartphones
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digital transformation
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cx
Cegid integrates generative AI into its Cegid Retail solutions, showcased at Cegid Connections Retail in Rome, aiming to transform retail with intelligent agents.
![Story image](../../../../../uploads/story/2024/06/19/preview_techday_542bcde7b70440e5f3ea.webp)
Blue Connections IT centralises pre-sales team to improve service
Wed, 19th Jun 2024
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cx
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martech
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customer service
Blue Connections IT has centralised its pre-sales team to enhance operations, ensuring customers receive consistent, comprehensive support and improved service.
![Story image](../../../../../uploads/story/2024/06/19/preview_Simon_Le_Grand_Lightspeed_2.webp)
Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Wed, 19th Jun 2024
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cx
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martech
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cdp
In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
![Story image](../../../../../uploads/story/2024/06/18/preview_Karlie-10.webp)
Leveraging loyalty: How are retailers approaching retention in 2024?
Tue, 18th Jun 2024
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martech
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cx
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digital entertainment
Retailers are wrestling with economic pressures and global competition; leveraging loyalty programs has emerged as a crucial strategy to retain customers and boost sales in 2024.
![Story image](../../../../../uploads/story/2024/06/14/preview_techday_072eae8880719b9fa4d0.webp)
Amperity honoured by Databricks for customer data solutions
Fri, 14th Jun 2024
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martech
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cx
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ai
Amperity has won Databricks' Communications, Media and Entertainment Partner of the Year Award, recognising their exceptional work in enhancing customer data management and revenue generation for brands like Paramount and Vail Resorts.
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Acxiom launches Axcelerate toolkit for Google Cloud users
Fri, 14th Jun 2024
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cx
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martech
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ai
Acxiom has launched Axcelerate, a toolkit designed to help businesses transform raw data into actionable insights via Google Cloud.