Customer Loyalty stories

Braze studies say brands must link AI to customer data and real-time decisioning to win measurable gains, with only a few seeing returns.

Adyen moves beyond payments with EUR €750 million Talon.One deal to fuse loyalty software, customer data and promotions across channels.

Celonis and ProcessLab debut banking tools for mortgage approvals and service teams as lenders seek faster decisions, lower costs and better customer journeys.

Cognizant and Google Cloud have unveiled an AI-powered retail contact centre, with early trials claiming up to 85% query containment and faster service.

Parloa study finds many global firms bury support details, while most chatbots fail to solve issues and phone menus remain frustrating.

UK retailers and venues face rising risk from payment outages as new research warns lost sales, customer anger and staff pressure can escalate within minutes.

Millennials are pushing UK retailers to turn shops into community hubs, with new research showing strong demand for social, immersive in-store experiences.

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

Blackhawk Network has unveiled a Digital Wallet API that lets brands pool gift cards, refunds, loyalty rewards and promo credit into one spendable balance.

Backbase and Ninth Wave have teamed up to let banks plug corporate clients' ERP and accounting systems straight into account data and payments.

atis to launch first customer app in May as London salad chain boosts digital ordering, loyalty rewards and direct customer data control.

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

LoyaltyLion brings back its Loyalty Connect virtual series, with more than 20 speakers set to unpack retention tactics as acquisition costs climb.

Shopping sites top accessibility failure list as WebAIM finds 71 errors per page and disabled users struggle to complete purchases.

Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.

Paxon bolsters commercial push with Anthony Heath hire as it targets UK brands across fashion, beauty and lifestyle.

AI shoppers put delivery terms ahead of recommendations, as Ingrid survey finds clear fulfilment info can sway or sink purchases.

AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.

Retailers warned that mobile checkout typos, duplicate profiles and recycled numbers are draining sales unless data is checked in real time.

Poor product information is pushing up retail returns and turning shoppers away, with Akeneo research saying clearer data could protect margins and loyalty.