Dentsu stories
ASDA is betting on George's online sales growth as Merkle takes a broader role in a five-year plan to improve the brand's digital offer.
The layer is designed to stop AI misreading marketing shifts, after many pilots fail because systems lack business context and governance.
Trust remains the main hurdle as nearly two-thirds of UK adults say they are uneasy about AI making purchases for them.
Most Britons still want to control the final purchase, with 65% uncomfortable letting AI buy on their behalf, Dentsu found.
Retailers are under pressure to prove returns on loyalty and pricing spend as the Leeds analytics firm expands with new AI tools and hires.
Fans shopping before kick-off are being targeted as advertisers chase last-minute beer, spirits and snack sales on Uber's platform.
Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.
Backed by AU$4 million in seed funding, the new platform aims to help advertisers judge whether placements suit viewers, not just brands.
The hire underpins Hoppr's European expansion as it sets up London as a hub for addressable TV advertising and customer growth.
The new beta portal broadens access to ChatGPT advertising and gives businesses more ways to track campaign performance without seeing user chats.
Legal teams will be able to benchmark AI uptake and governance as Harvey opens early access to a tool built to replace spreadsheets and manual reporting.
Advertisers will gain a clearer read on streaming ad performance as the firm adds Lumen's attention metrics to its CTV HomeScreen inventory globally.
Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.
Economic pressures are outweighing climate goals for many firms, even as two-thirds of supply chain leaders say they are cutting impact.
Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.
A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.
The new unit aims to help New Zealand clients adopt AI and emerging tools more directly across media, production and customer experience.
US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.
Advertisers could gain better timing and higher engagement as KERV.ai links scene-level cues in video to shopping prompts.
More than 100 former students gathered in Bengaluru as the training brand widened its push into original content and new production methods.
