Digital Marketing stories - Page 22

Aussie marketing leaders need to utilise marketing resource management tools to facilitate better business decisions & transform marketing delivery.

Not only are marketers in Australia leading the digital marketing charge, but they are also beginning to pull away from other regions.

eDMs don’t work. They invade people’s inboxes. They can get labelled as spam. They’re more expensive and less effective than editorial integration.

Adobe is venturing into the shoppable video space with a new cloud-based product set to be launched later this month.

Adobe is focused on helping users transition to the digital world by providing software tools for the creative process.

Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.

Paessler AG, the network monitoring company, puts its success in New Zealand down to two primary components: good partners and roadshows.

While the status quo vendor driven business model continued to remain their core business, there was emerging a complementary solution driven model.

Oracle acquires Datalogix, boosting its Data as a Service offerings to marketers for enhanced consumer insight across digital and traditional channels.

Linda Coles releases updated guide to social media marketing, offering practical strategies for small businesses.

A Gartner survey shows digital marketing budgets will increase by eight percent in 2015 as it enables companies to better connect with customers.

Shuttlerock, the visual marketing software company, has raised $2.35m in Series A funding and opened an office in Los Angeles.

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?.

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

Ricoh NZ partners with MakerBot, entering the dynamic 3D printing industry with desktop printers and scanners distribution across NZ.

CIOs are stepping into the digital age, bridging IT and business strategy to lead their companies through digital transformation.

The tendency of Not for Profit organisations in New Zealand to rely on enthusiastic volunteers to manage their social media activities is risky...

Farmers Trading Company is making the plunge in to on-line shopping and need someone to head up their new eCommerce team.

Mobile marketing expenditure set to hit a staggering US$55 billion by 2015 as retailers turn to mobiles to boost consumer engagement.

Following Facebook’s unveiling of Graph Search yesterday, the world offers comment on the social media giants latest launch.