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Fan Experience Stories

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Fan Experience stories

Apollo3D urges pubs to use virtual tours for World Cup
Data Analytics

Apollo3D urges pubs to use virtual tours for World Cup

Rising costs are pushing pubs to sharpen online booking pitches, with virtual tours seen as a way to win World Cup match-day trade.

By Sofiah Nichole Salivio • 4 min read • Last month
RFU appoints Capgemini as digital transformation partner
Digital Transformation

RFU appoints Capgemini as digital transformation partner

Players, volunteers and supporters in England are set for smoother rugby services as the RFU hands Capgemini day-to-day digital operations.

By Sofiah Nichole Salivio • 3 min read • Wed, 15th Apr 2026

Global Stories

Fan Experience stories

Formula 1 app adds race experience for Grand Prix fans
Customer Relationship Management

Formula 1 app adds race experience for Grand Prix fans

Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.

By Sofiah Nichole Salivio • 4 min read • Last month
BT unveils Euro 2028 football poem with Frank Skinner
Network Infrastructure

BT unveils Euro 2028 football poem with Frank Skinner

Supporters could see faster mobile service at Euro 2028 venues as BT ties its tournament push to network upgrades and eSIM plans.

By Sean Mitchell • 4 min read • Last month
Infobip & TGR Haas launch AI fan companion RaceMate
Customer Relationship Management

Infobip & TGR Haas launch AI fan companion RaceMate

Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.

By Sean Mitchell • 3 min read • Last month
Cognizant named Aston Martin F1 Global AI Services partner
Customer Relationship Management

Cognizant named Aston Martin F1 Global AI Services partner

The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.

By Catherine Knowles • 4 min read • Last month
HCLTech signs DP World Tour digital experience deal
Data Analytics

HCLTech signs DP World Tour digital experience deal

Fans will get a revamped website and app as the tour deepens direct digital engagement and broadens commercial ties across Europe.

By Sean Mitchell • 4 min read • Wed, 29th Apr 2026
Racing Bulls simulator launches in Cherry Edition livery
Partner Programmes

Racing Bulls simulator launches in Cherry Edition livery

Collectors can now buy a motion simulator mirroring Racing Bulls’ one-off Suzuka cherry blossom livery, as teams seek fresh merchandise revenue.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026
Small Cell Forum guide maps stadium connectivity models
Unified Communications

Small Cell Forum guide maps stadium connectivity models

Hybrid wireless systems are emerging as the answer for packed sports venues that need reliable mobile service for fans, staff and operations.

By Catherine Knowles • 4 min read • Wed, 1st Apr 2026
Rise of AI Agents introduces new infosec risk: Okta
Data Protection

Rise of AI Agents introduces new infosec risk: Okta

Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.

By Donovan Jackson • 4 min read • Mon, 16th Mar 2026

Stories from Other Regions

Fan Experience stories

2degrees rebrands stores as 2deVries for Auckland FC
2degrees

2degrees rebrands stores as 2deVries for Auckland FC

Shoppers in central Auckland will find a temporary 2deVries makeover and ticket giveaway as sponsor 2degrees backs the sold-out Grand Final.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Afterpay Arena deal to reshape Sydney venue payments
Fintech

Afterpay Arena deal to reshape Sydney venue payments

The five-year deal could ease upfront costs for fans and boost spending on tickets, food and merchandise at one of Australia's busiest arenas.

By Karen Joy Bacudo • 4 min read • Last month
Adrenalen Edge launches SportEdge for venue screens
Digital Signage

Adrenalen Edge launches SportEdge for venue screens

The new system aims to cut manual screen scheduling and help venues link live sport with promotions across multiple sites.

By Joseph Gabriel Lagonsin • 4 min read • Last month
UGREEN lands first sports deal with New England Patriots
Storage

UGREEN lands first sports deal with New England Patriots

The deal gives UGREEN its first global sports platform and expands the accessory maker’s reach to NFL fans in North America, though terms were not disclosed.

By Sofiah Nichole Salivio • 4 min read • Mon, 27th Apr 2026
Melbourne Park appoints AXS as year-round ticketing provider
Digital Transformation

Melbourne Park appoints AXS as year-round ticketing provider

The deal gives fans a new digital ticketing system across Melbourne Park’s busiest venues, including Rod Laver Arena and AAMI Park.

By Sean Mitchell • 3 min read • Mon, 27th Apr 2026
NASCAR uses AI to speed race analysis & fan feedback
Data Analytics

NASCAR uses AI to speed race analysis & fan feedback

Race analysis that once took hours can now be done in minutes, giving NASCAR quicker insight into fan views and on-track competition.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 15th Apr 2026
HCLTech backs new Melbourne Cobras with fan platform
Digital Transformation

HCLTech backs new Melbourne Cobras with fan platform

HCLTech will build a digital fan platform for new Hockey One side Melbourne Cobras, linking hockey audiences in Australia and India.

By Sean Mitchell • 4 min read • Wed, 11th Mar 2026