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Fan Experience stories

World Cup final half-time show set to shake up ads
Digital Media

World Cup final half-time show set to shake up ads

Advertisers may need to rethink World Cup final campaigns as a Super Bowl-style show could draw casual viewers and lengthen the break.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Apollo3D urges pubs to use virtual tours for World Cup
Data Analytics

Apollo3D urges pubs to use virtual tours for World Cup

Rising costs are pushing pubs to sharpen online booking pitches, with virtual tours seen as a way to win World Cup match-day trade.

By Sofiah Nichole Salivio • 4 min read • Last month

Global Stories

Fan Experience stories

Tuned Global backs FanLabel SongPicks music contest
Gaming

Tuned Global backs FanLabel SongPicks music contest

The new app hinges on licensed tracks and reporting, as FanLabel expands paid music contests with backend support from Tuned Global.

By Sofiah Nichole Salivio • 4 min read • Last week
What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • This month
World Cup sites lag as fan pages load in six seconds
eCommerce

World Cup sites lag as fan pages load in six seconds

Fans are already waiting nearly six seconds for federation sites, exposing digital weaknesses that could hurt engagement and revenue at World Cup 2026.

By Sean Mitchell • 4 min read • This month
How data centres make the FIFA World Cup possible
Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • This month
YouTube launches FIFA Creator Cup for World Cup push
YouTube

YouTube launches FIFA Creator Cup for World Cup push

Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.

By Sofiah Nichole Salivio • 3 min read • This month
Radiohead adopts wireless guitars for European arena shows
User Interface

Radiohead adopts wireless guitars for European arena shows

Faster instrument swaps and freer movement helped Radiohead's in-the-round arena return, after blind tests eased fears over wireless sound.

By Sofiah Nichole Salivio • 5 min read • This month
Infosys & Roland-Garros extend AI partnership to 2031
Digital Transformation

Infosys & Roland-Garros extend AI partnership to 2031

Fans will get live AI chat, match tracking and French-language commentary as the French Open deepens its digital offering through 2031.

By Sean Mitchell • 4 min read • Last month
Formula 1 app adds race experience for Grand Prix fans
Customer Relationship Management

Formula 1 app adds race experience for Grand Prix fans

Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.

By Sofiah Nichole Salivio • 4 min read • Last month
BT unveils Euro 2028 football poem with Frank Skinner
Unified Communications

BT unveils Euro 2028 football poem with Frank Skinner

Supporters could see faster mobile service at Euro 2028 venues as BT ties its tournament push to network upgrades and eSIM plans.

By Sean Mitchell • 4 min read • Last month
Infobip & TGR Haas launch AI fan companion RaceMate
Customer Relationship Management

Infobip & TGR Haas launch AI fan companion RaceMate

Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.

By Sean Mitchell • 3 min read • Last month

Stories from Other Regions

Fan Experience stories

Optus signs three-year NBL & WNBL sponsorship deal
Optus

Optus signs three-year NBL & WNBL sponsorship deal

The deal gives Australian basketball a bigger telecom backer as the WNBL seeks higher visibility and both leagues chase wider fan reach.

By Sean Mitchell • 4 min read • This month
CFL signs record media deal with Bell, DAZN & YouTube
YouTube

CFL signs record media deal with Bell, DAZN & YouTube

Fans will get broader access from 2027 as the league's biggest rights package ever expands domestic TV, streaming and overseas coverage.

By Mark Tarre • 5 min read • This month
2degrees rebrands stores as 2deVries for Auckland FC
2degrees

2degrees rebrands stores as 2deVries for Auckland FC

Shoppers in central Auckland will find a temporary 2deVries makeover and ticket giveaway as sponsor 2degrees backs the sold-out Grand Final.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Afterpay Arena deal to reshape Sydney venue payments
Fintech

Afterpay Arena deal to reshape Sydney venue payments

The five-year deal could ease upfront costs for fans and boost spending on tickets, food and merchandise at one of Australia's busiest arenas.

By Karen Joy Bacudo • 4 min read • Last month
Adrenalen Edge launches SportEdge for venue screens
Digital Signage

Adrenalen Edge launches SportEdge for venue screens

The new system aims to cut manual screen scheduling and help venues link live sport with promotions across multiple sites.

By Joseph Gabriel Lagonsin • 4 min read • Last month