Football Stories

UK Stories

Football stories

FICO & Chelsea Foundation launch teen money programme

Teenagers at Stamford Bridge are learning budgeting through a football club simulation as FICO begins its first UK financial education push.

By Sofiah Nichole Salivio • 3 min read • Yesterday

Customer Experience

World Cup spending to hit GBP £4.5bn, warns survey

Retailers face stock shortages as 84% of fans say they will travel for unavailable items, with average losses pegged at GBP £116,836.

By Sofiah Nichole Salivio • 4 min read • 3 days ago

Customer Experience

Home broadband traffic jumps as fans stream tournament

Home networks are under more strain as 60% of UK broadband users plan to watch the tournament, mostly from the sofa.

By Sean Mitchell • 4 min read • Last week

Customer Relationship Management

Tottenham signs TCS in digital transformation deal

Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.

By Sean Mitchell • 4 min read • Last week

Global Stories

Football stories

Generative AI

Australians turn to ChatGPT ahead of Socceroos clash

Searches for live streams, player stats and matchups have surged as fans seek quick World Cup updates before the Socceroos face the United States.

By Mark Tarre • 3 min read • Last week

Artificial Intelligence

UK Father's Day spending set to hit GBP £1.32 billion

Last-minute purchases are set to lift UK Father's Day spending to GBP £1.32 billion, with retailers bracing for a surge in courier demand.

By Mark Tarre • 4 min read • Last week

Data Analytics

AWS highlights five AI uses in football across leagues

Real-time tools are reshaping refereeing, TV coverage and coaching as leagues use AI to speed decisions and deepen fan engagement.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Digital Transformation

Netskrt to support FIFA World Cup streaming delivery

Streaming platforms face major pressure as Netskrt takes on the World Cup, where demand is expected to top 1.5 billion viewers.

By Sofiah Nichole Salivio • 3 min read • Last week

Malware

Fans warned over World Cup cyber scams & fake tickets

Fans buying tickets or streams for the FIFA World Cup face fake sites, rogue apps and QR-code traps that can steal payment details.

By Joseph Gabriel Lagonsin • 5 min read • Last week

Marketing

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • Last week

Television

Hisense launches World Cup fan experience in New York

The week-long activation aims to boost Hisense's premium TV push by giving football fans hands-on access to its RGB MiniLED technology in New York.

By Sean Mitchell • 3 min read • This month

eCommerce

World Cup sites lag as fan pages load in six seconds

Fans are already waiting nearly six seconds for federation sites, exposing digital weaknesses that could hurt engagement and revenue at World Cup 2026.

By Sean Mitchell • 4 min read • This month