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Generative Engine Optimisation (GEO) Stories - Page 4

UK Stories

Generative Engine Optimisation (GEO) stories

GEO: Why Generative Engine Optimization will reshape communication strategies by 2026
Marketing Technologies

GEO: Why Generative Engine Optimization will reshape communication strategies by 2026

By 2026, Generative Engine Optimization will transform digital visibility, demanding brands prioritise clear, consistent narratives for AI-generated answers over traditional SEO.

By Tilo Bonow • 4 min read • Fri, 21st Nov 2025
AI shifts product discovery as 42% trust summaries over sites
DevOps

AI shifts product discovery as 42% trust summaries over sites

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025
Hotwire Global appoints Grant Toups as Global Chief Executive Officer
Digital Transformation

Hotwire Global appoints Grant Toups as Global Chief Executive Officer

Hotwire Global appoints Grant Toups as Global CEO from January 2026, advancing its AI-driven tech marketing and communications expertise.

By Melvin Hipolito • 3 min read • Fri, 7th Nov 2025

Global Stories

Generative Engine Optimisation (GEO) stories

SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026
Marketing Technologies

SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.

By Dan Kalinski • 4 min read • Fri, 21st Nov 2025
AI-driven search reshapes digital brand visibility & discovery
Digital Transformation

AI-driven search reshapes digital brand visibility & discovery

Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.

By Shannon Williams • 3 min read • Thu, 20th Nov 2025
Progress launches Agentic RAG for dynamic AI-driven web content
Digital Transformation

Progress launches Agentic RAG for dynamic AI-driven web content

Progress Software unveils Agentic RAG for Sitefinity, enabling AI-driven dynamic web content tailored to each visitor's context and intent.

By Kaleah Salmon • 3 min read • Wed, 19th Nov 2025
Progress unveils Agentic RAG for Sitefinity to drive AI-led content
Digital Transformation

Progress unveils Agentic RAG for Sitefinity to drive AI-led content

Progress Software launches Agentic RAG for Sitefinity, an AI-driven tool for real-time, personalised content delivery with compliance controls, now in early access.

By Sean Mitchell • 3 min read • Wed, 19th Nov 2025
Progress Software unveils Sitefinity AI tool for tailored web content
Digital Transformation

Progress Software unveils Sitefinity AI tool for tailored web content

Progress Software launches Agentic RAG for Sitefinity, an AI tool enabling real-time, personalised web content tailored to user prompts and queries.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025
Progress Software unveils Sitefinity Agentic RAG for dynamic AI content
Digital Transformation

Progress Software unveils Sitefinity Agentic RAG for dynamic AI content

Progress Software launches Agentic RAG for Sitefinity, an AI-powered CMS offering dynamic, personalised web content in real time for enterprises.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025
Marketers struggle to prepare for AI-driven, click-less journeys
Customer Experience

Marketers struggle to prepare for AI-driven, click-less journeys

Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025
The surprising AI generation gap: Senior employers feel more empowered
Marketing Technologies

The surprising AI generation gap: Senior employers feel more empowered

Senior marketing leaders feel 76% empowered by AI, while only 43% of junior staff share this, reveals new global study on AI in communications.

By Edson Porto • 5 min read • Fri, 24th Oct 2025
Brandi AI launches programme to boost agency visibility in AI
Marketing Technologies

Brandi AI launches programme to boost agency visibility in AI

Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.

By Sean Mitchell • 4 min read • Fri, 24th Oct 2025
Adobe unveils LLM Optimizer to boost AI brand visibility
Marketing Technologies

Adobe unveils LLM Optimizer to boost AI brand visibility

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

By Melania Watson • 4 min read • Wed, 15th Oct 2025
Brandi AI unveils platform to boost brand presence in AI results
Marketing Technologies

Brandi AI unveils platform to boost brand presence in AI results

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

By Sean Mitchell • 3 min read • Wed, 8th Oct 2025
Gen Z & Millennials turn to AI for shopping advice over search
Marketing Technologies

Gen Z & Millennials turn to AI for shopping advice over search

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

By Shannon Williams • 4 min read • Wed, 17th Sep 2025

Stories from Other Regions

Generative Engine Optimisation (GEO) stories

Australians spend 41 hours weekly online as digital ad spend surges
Gaming

Australians spend 41 hours weekly online as digital ad spend surges

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

By Melvin Hipolito • 5 min read • Wed, 5th Nov 2025
Sphere launches GEO platform to manage AI-driven online profiles
Marketing Technologies

Sphere launches GEO platform to manage AI-driven online profiles

Sphere has launched a GEO platform enabling real-time control of personal and business AI profiles across major language models like GPT-5 and Gemini.

By Kaleah Salmon • 4 min read • Tue, 16th Sep 2025