Market research stories - Page 2

Britons are set to spend GBP £2.39bn on Easter treats and outings this year, but Parcelhero says growth is slowing as shoppers turn cautious.

AI-first smart glasses propel a 44.4% surge in global XR shipments, as Meta keeps the lead while headset demand slides and Viture grows fast.

Major UK and US professional services firms are shelving AI projects as skill shortages bite, exposing a gap between tech spend and staff readiness.

Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.

OpenSearch named a Leader and Fast Mover in GigaOm's 2025 vector database radar, underscoring its growing role in AI search infrastructure.

SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.

AI now underpins day-to-day transport planning for most European shippers, with just 3% yet to deploy it, Descartes survey finds.

AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.

AliExpress boosts its UK Brand+ price promise, lifting per-item refunds to GBP £40 and monthly claim caps to GBP £160 on select goods.

UK PC retail slumps with sales down as much as 26%, while Germany and France surge ahead, widening Europe's consumer tech divide.

UK resellers shift from AI hype to hands-on deployments as customers demand automation, analytics and compliance in communications.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

Virgin Media O2 paid GBP £6.6m to customers for 85,500 unwanted devices in 2025, highlighting e-waste risks and data security fears.

Qualtrics unveils AI-driven synthetic panels and Research Hub, promising research-grade insights in hours and cheaper than human panels.

Qualtrics crowns Act XM top Asia Pacific Japan partner as it launches inaugural global Partner of the Year Awards across five categories.

World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.

Sluggish UK retail websites are prompting shoppers to abandon baskets, risking an estimated GBP £38 billion in lost eCommerce sales this year.

Global PC shipments are set to slump 12% in 2026 as memory shortages push component costs sharply higher and force up system prices.

AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.

Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.