Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Taboola launches Realise+ with agentic AI for advertisers
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Taboola opens Realise+ to advertisers with agentic AI that automates budget, creative and targeting decisions across the open web.
Braze launches AI tools for marketers with Europe hosting
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Braze unveils AI marketing suite with European hosting as customers report sharper engagement, faster campaign builds and stronger conversions.
Braze says AI spending must deliver measurable gains
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martech
Braze studies say brands must link AI to customer data and real-time decisioning to win measurable gains, with only a few seeing returns.
Explainer: How Adobe is building agentic marketing
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Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
Braze launches AI tools for marketers & European hosting
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Braze adds AI agents, creative workflow tools and European data hosting as marketers race to automate personalisation and campaign production.
SAP & Google Cloud launch multi-agent marketing AI
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cx
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SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.
Infosys expands Google Cloud tie-up for agentic AI
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data analytics
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hyperscale
Infosys and Google Cloud widen partnership to package agentic AI tools for major industries, while training 100,000 staff on Gemini Enterprise.
Code and Theory launches AI creative tool with Adobe
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Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
SAP & Google Cloud expand AI partnership for marketers
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partner programmes
SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.
Adobe unveils seven AI marketing workflow prototypes
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cx
Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
Oracle & Google Cloud add Gemini Enterprise database agent
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data analytics
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digital transformation
Oracle and Google Cloud add Gemini Enterprise access to governed database data, letting users query enterprise records in natural language without SQL.
Adobe launches CX Enterprise for AI marketing workflows
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cx
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Forrester warns AI marketing spend lacks business impact
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cx
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partner programmes
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Adobe names winners of 2026 Experience Maker Awards
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cx
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Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
Innovid launches Hypermode for faster social ad execution
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Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
Conductor launches AgentStack for AI search visibility
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data analytics
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Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
Adobe launches CX Enterprise to unify AI customer workflows
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cx
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Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
Adobe adds brand intelligence to GenStudio marketing tools
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Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
Adobe unveils CX Enterprise Coworker for AI workflows
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Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
Adobe expands AI partner network for customer experience
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hybrid cloud
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Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.