Marketing strategy stories - Page 11

Marketing plans often mistake visions for strategies. True strategies require in-depth planning and alignment with the overall business goals to be effective.

Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not.

Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.