Mobile Apps stories - Page 1

Retailers boost performance with personalisation & new tech
3 days ago
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digital transformation
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cx
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martech
Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.

Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Last week
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smartphones
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data science
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ai
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

WithU partners with Sir Mo Farah to launch global running app
Last week
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payment technologies
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samsung
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visa
British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.

WaveMaker & AT&T launch influencer app studio for wireless MVNOs
Last week
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cx
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martech
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ai
WaveMaker and AT&T launch an app studio enabling influencers to create bespoke mobile-first wireless businesses with embedded 5G features and rapid deployment.

Marketers embrace privacy, with 50% of users opting into tracking
Last week
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martech
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data privacy
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personal computing devices
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.

WaveMaker unveils app studio for influencer-branded MVNO apps
Last week
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uc
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ai
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instagram
WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.

Tinder brings experimental AI dating game to UK iOS users
Last month
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ai
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social networking
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tinder
Tinder has launched The Game Game in the UK, an AI-powered chat experience letting users practise dating skills with GPT-4o on iOS devices.

Major brands to boost investment in loyalty programmes
Last month
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crm
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digital transformation
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cx
A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.

From holidays to shopping sprees: How commercial events fuel mobile app growth
Last month
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valentine's day
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mobile apps
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playlists
Commercial events like Valentine's Day and Black Friday are crucial for mobile app growth, significantly boosting engagement across dating, entertainment, and food delivery sectors.

Bill to criminalise stalking delayed as debate continues
Tue, 18th Mar 2025
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malware
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data protection
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data privacy
New Zealand's proposed law to criminalise stalking and cyberstalking faces delays, as experts warn citizens to take proactive steps to secure their digital privacy.

Appdome launches plugins to combat DeepSeek AI threats
Fri, 28th Feb 2025
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smartphones
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malware
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data protection
Appdome has launched dynamic defence plugins to combat threats from the popular DeepSeek AI app, which poses serious security risks to mobile users.

Adjoe expands into APAC with new offices & leadership
Mon, 17th Feb 2025
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gaming
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martech
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digital entertainment
Hamburg-based adjoe has launched new offices in Singapore and Tokyo, marking its ambitious entry into the Asia-Pacific market following a EUR €100 million funding round.

Truecaller iPhone app update introduces new caller ID tech
Tue, 28th Jan 2025
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smartphones
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data privacy
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privacy
Truecaller has unveiled a major update for its iPhone app, introducing real-time caller ID and automatic spam blocking, enhancing user privacy and experience.

Gen Z to boost UK January sales with GBP £2.5 billion spend
Mon, 20th Jan 2025
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cx
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martech
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personalisation
Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.

UK language app users invest time & money but lack confidence
Tue, 19th Nov 2024
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mobile apps
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market research
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speech
Research by Wall Street English reveals that UK language app users invest significant time and money yet often lack confidence in their speaking abilities.

New Zealand digital scams cost exceed NZD $2.3 billion
Tue, 19th Nov 2024
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email security
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scams
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netsafe
A report reveals that digital scams cost New Zealanders over NZD $2.3 billion in 2024, with online shopping scams now the most prevalent.

UK consumers concerned as mobile fraud & attacks rise
Fri, 18th Oct 2024
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malware
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gaming
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digital entertainment
Research by Appdome reveals that 41% of UK consumers have faced mobile fraud, highlighting urgent security concerns as they shift towards app-based transactions.

Jitterbit unveils AI-infused App Builder 4.0 during Coding Week
Thu, 26th Sep 2024
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low-code
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ai
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software development
Jitterbit launches AI-powered App Builder 4.0 during National Coding Week, promising faster, more intuitive low-code app development for all skill levels.

Unified commerce reshapes shopping in India & the US
Tue, 24th Sep 2024
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martech
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supply chain & logistics
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omnichannel
Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.

Zoho enhances analytics platform with AI & ML features
Fri, 13th Sep 2024
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data analytics
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genai
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ai
Zoho launches an enhanced version of its BI platform Zoho Analytics, featuring over 100 upgrades including AI and ML advancements to boost business efficiency.