Opinion stories - Page 19

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.

AI's promise for 2026 hinges on fixing decaying, duplicate customer data to curb hallucinations and unlock sharper, revenue-driving insight.

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

As 2026 looms, studios find the real growth constraint is not equity or debt, but the reliability of revenue fuelling user acquisition.

Stuck in slow, manual AP? Here are five clear signs it is time to automate your back office and unlock a leaner, smarter finance team.

AI is reshaping aerospace and defence cost estimation, forcing leaders to pair rapid, data-driven planning with traceability and accountability.

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

A new foundation has launched to study how AI is transforming real-world accounting and finance work, from tax and audit to advisory.

While most slept through Christmas dawn, SonicSentry analysts foiled a 3am brute-force cyber attack on a French client's firewall.

ORCA Opti touts defensible AI, rapid global expansion and a 2027 IPO as it targets regulated markets and warns most AI startups will fail.

Banks are shifting from product sellers to trusted digital infrastructure, fusing AI, mobile, embedded finance, identity and digital currencies.

Quantum leaps from Google, IBM and Microsoft are shrinking the Q‑Day countdown, forcing enterprises to race toward post‑quantum cryptography.

SonicWall folds legacy tools into Network Security Manager, unifying firewall analytics and reporting across its Unified Management platform.

CyberArk names PwC its 2025 Global Partner of the Year as partner-led deals surge and certification-driven identity security gains pace.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Disposable emails are quietly wrecking sender reputation, analytics and security. Here's how to block them without losing real users.

Indian defence faces a decade-long silent siege as APT36 refines cross-platform cyber espionage with stealthy, persistent RAT campaigns.

AI-hungry workloads are forcing data centres to go high-density, pushing power, cooling and sustainability to the top of the IT agenda.

In 2026, retailers win not by owning more data, but by orchestrating trusted, real-time data that powers every decision and experience.