Retail media stories
Luxury brands gain a rare premium platform in central London as the upgraded underpass is set to draw more than 3 million fortnightly impacts.
Boardroom support for Dig’s expansion into consumer fintech has been bolstered by Ideal World co-founder Paul Wright’s appointment.
Open Media links with VIOOH to trade 42 UK digital out-of-home screens programmatically, offering 120m monthly impressions to buyers.
App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.
Commerce media teams can now act on campaign insights inside Slack or Pacvue, as the new tool promises faster approvals and less manual analysis.
Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.
Retail brands risk becoming invisible as AI agents start to compare products, verify data and steer purchases inside chatbots.
Retailers could miss out on AI-led discovery unless product data is structured for answer engines, according to a Megantic and Shopify APAC whitepaper.
Brands may need to adapt review content for AI search, as Bazaarvoice’s new API makes user-generated ratings crawlable for recommendation engines.
The hire comes as the software group steps up AI and automation across its commerce platform, aiming to simplify operations for retailers and brands.
The hire comes as Mediaocean seeks to unite its software portfolio and help clients cope with AI-driven fragmentation across ad tech.
AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.
Retail leaders are racing to turn data, AI and retail media into performance engines, reshaping how customer loyalty will work by 2026.
Brands can now tie ad spend more closely to real purchases, as Wayvia adds confirmed retail sales data to its updated shoppable platform.
The funding will open new warehouses in Las Vegas and Chicago as the company pushes its marketplace model into more sales channels.
The rollout gives advertisers access to 6,000 more stores and new sales-linked measurement as Dollar General deepens its retail media push.
Retail media helped SharkNinja lift unit sales by 12 per cent at Noel Leeming, with Facebook ad spend returning more than USD $15 per dollar.
Travellers at Western Sydney International will soon see a fully digital network of 27 JCDecaux ad sites across the new terminal precinct.
The contract secures JCDecaux a long-term digital network at Sydney's new 24-hour airport, set to open for 10 million passengers.
OpenAI's Instant Checkout retreat puts retailer sites back in focus, opening a data-led discovery window for fast-moving Australian brands.