Social Media stories
England's Mexico victory sent social media value soaring, with Harry Kane generating GBP £25.8 million in Earned Media Value for brands.
Searches for ways to cool overheated handsets have surged as experts warn fridge fixes and ice packs can cause moisture damage.
Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.
MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.
More than half of UK consumers are likelier to engage when brands react to live events, but internal bottlenecks are slowing marketers down.
A 5pm kick-off pushed home internet demand earlier, as viewers logged on before England's knockout win over DR Congo and strained connections.
Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.
Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.
Most Australian employees using AI say it lifts productivity, but many still hide that use from bosses as workplace rules lag behind adoption.
Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.
Local processing is letting users keep sensitive data offline while speeding up everyday tasks, creative work and gaming on new AI PCs.
Users can now edit images and clips more directly inside Apple's apps, as the latest update adds AI tools and tighter Pixelmator links.
A voluntary framework may help brands and agencies avoid disputes over consent, attribution and commercial use as AI spreads through marketing.
Small merchants can now sell across websites, social media and messaging apps from one dashboard as online discovery shifts to AI and social channels.
More than a third of New Zealand workers feel guilty about using AI, as businesses lag peers in adopting it, a report says.
Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.
Privacy campaigners warn that age checks and identity verification could expand surveillance as the coalition launches in 19 organisations worldwide.
Rising living costs are pushing 71% of online shoppers to compare more options and cross-check purchases across more channels before buying.
Scammers are exploiting Prime Day shopping sprees as Australia's new rules aim to stop fraudulent texts, emails and instant payments.