Social Media stories - Page 26

Use of social media to build customer loyalty is a common strategy for major corporations today. However, it is a strategy that can quickly backfire.

Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.

The rise of emojis is changing the game for social marketers, offering richer insights, visual storytelling, and branding potential.

Hard to believe it but Facebook has only just turned 12, meaning it is still young enough to have not been around at the turn of the millennium.

The performance of social companies contains lessons about the future of social media and the present of marketing.

Take an exclusive tour behind Facebook's closed doors and discover the eclectic workspaces powering the global tech giant.

Burglars are increasingly using social media to target potential victims, warns security expert Marsden Hulme. Be careful what you post online.

New Zealand leads the globe in Rugby World Cup social media buzz, outpacing rivals in excitement and engagement according to Adobe Digital Index.

Bitdefender, security software solutions provider, has released its social media security threat predictions for 2015.

Any time you use a social media service, it provides an additional opportunity for spammers, scammers and malicious masterminds to take advantage.

Kiwi firm Shuttlerock secures a £700k Japanese deal, eyeing expansion with Opt, Japan's digital giant, enhancing their global digital marketing reach.

Facebook has faced criticism over recent research which manipulated users' emotions, raising questions over ethics.

LinkedIn reaches 300 million members worldwide, aiming to connect all 3.3 billion professionals, with a focus on mobile.

247Moneybox.co.nz utilises borrowers' social media to refine credit decisions, aiming for more reliable short-term loan assessments.

Adobe's revenue soars as social media giants like Tumblr and Pinterest lead in driving qualified traffic to retail, outpacing Facebook.

Holiday season alert: Scammers set to double profits on social media with a surge in Christmas and charity scams. Stay vigilant online.

Entering the job market? A report reveals 1 in 10 are rejected due to their social media. Time for a clean-up to boost your prospects.

Many have ruined their reputations and damaged their careers after posting inappropriate material on social networks.

Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?.

Today we awaken to the news that a wit (or wits) in the marketing department of UK retailer HMV live tweeted their ignominious exit from the company.