Sports Technology (SportsTech) stories

Coach Logic launches SAM, an AI video tool that categorises coaching behaviours to scale structured feedback beyond in-person observation.

Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.

RUCKUS deploys Wi‑Fi 7 and AI-managed networking at LAFC's 22,000-seat BMO Stadium, targeting high-density, matchday connectivity.

Alibaba Cloud's AI and live cloud platform reshaped Milano Cortina broadcasting and operations, debuting LLM tools across the Olympics.

Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.

Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

Running app Runna revamps beginner plans with flexible schedules and tailored guidance to keep new and returning runners on track.

Atos wraps up its first three-year spell as UEFA men's IT partner, capping the cycle with incident-free support for Futsal EURO 2026.

LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.

TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.

Emerge Digital renews its Gloucester Rugby deal, taking naming rights at Kingsholm and adding AI fan photo tech to boost hospitality.

Acronis has renewed its partnership with Manchester City, extending its role safeguarding the club's expanding digital and data operations.

Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body's push into AI-driven digital services.

Alibaba Cloud will power immersive AI-driven replays and fast media search for global broadcasters at the Milano Cortina 2026 Winter Games.

EE has opened a new Lakeside Experience store, piloting 'Stay Safe with AI' sessions amid a GBP £3 million UK retail investment plan.

McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.

Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.