BIP launches Google Cloud Practice in UK with £3.5m boost

BIP has announced the launch of its Google Cloud Practice in the UK, responding to the increasing demand for digital transformation in the region.

BIP's UK initiative reflects the achievements of its Italian subsidiary, Datwave, which has acquired over 100 Google technology certifications and been named Italy Service Partner of the Year twice.

The new Google Cloud Practice aims to drive digital transformation across both the private and public sectors, building on Datwave's success. BIP intends to leverage its expertise to help clients transition to Google Cloud Platform, offering tailored strategic solutions.

The UK digital transformation market is expected to grow by 27% by 2030. BIP UK's Google Cloud Practice plans to support this growth by utilizing Google Cloud's advanced capabilities, including AI-powered analytics and a secure, scalable infrastructure.

Matt Penton, Director of Data & AI, BIP, stated, "Being an engineering-led practice, we specialise in driving value through innovation and technology to ensure our clients stay ahead of the curve."

He added, "As UK businesses and public sector organisations increasingly adopt Google Cloud, our specialists can offer comprehensive services from strategy and migration to optimisation, supporting clients throughout their cloud transformation journey. With years of collective experience deploying enterprise grade solutions on Google Cloud, we partner with clients to address complex challenges and secure a competitive edge. By prioritising best practices, we empower organisations to achieve long-term self-sufficiency on Google Cloud."

Antonio Corghi, Equity Partner, BIP, and Co-Founder of BIP xTech, commented on the global collaborative approach, "Our success is deeply rooted in the collaboration and shared expertise across our global team. With the new addition of a BIP UK team, we are further strengthening our ability to deliver cutting-edge AI and cloud solutions on a global scale. By working as one unified team with Google Cloud, we've been able to drive innovation at scale, delivering transformative solutions that address the complex needs of our clients across multiple regions. This global approach has been instrumental in our ability to deliver exceptional results and position ourselves as a leader in cloud consulting."

Roei Haberman, CEO of BIP UK, highlighted the transformative potential of generative AI, "Generative AI is reshaping the business landscape, automating complex workflows and enhancing insights in ways previously unimaginable. Alongside our recent £3.5m investment to support our growth to become one of the top ten consultancy firms in the UK, the addition of the Google Cloud Practice enables clients to harness the latest advancements in AI and cloud technology, driving efficiency and unlocking deeper insights from data. These transformative changes within BIP UK will drive measurable business outcomes and set our clients up for sustained success."