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Cloud Industry Forum announces partnership with Disruptive Live
Fri, 14th Jul 2023

The Cloud Industry Forum (CIF), the advocate for the cloud computing industry, has announced a new media partnership with Disruptive Live, a media platform covering the latest advancements in technology and business innovation. This collaboration marks a significant step change in delivering high-quality and dynamic content to Cloud industry professionals in the UK and globally.

“This strategic media partnership is another demonstrable step on our journey towards revolutionising what we deliver to our members and the broader Cloud industry. It sets the stage for innovation, collaboration, and knowledge sharing, and we are excited about the opportunities it brings. We collectively look forward to setting new standards for media content creation and engagement, harnessing the impressive thought leaders within our membership,” says David Terrar, chief executive officer at CIF.

The highlights of the partnership will include the launch of "Cloud Industry Forum presents TWF!" It will be a weekly, live-streamed news and interview show. Lasting five minutes, the show will provide up-to-the-minute news on cloud computing, followed by a 10-minute interview featuring prominent industry thought leaders. This show promises to keep viewers informed and inspired by the latest trends and insights.

Moreover, there will be a state-of-the-art mixed-reality virtual set. Designed to provide an immersive and visually engaging experience for live-streamed programmes and individual events, it brings the benefits of virtual participation to a global audience. Members and attendees can expect enhanced coverage of CIF events and gain access to exclusive expert interviews and valuable insights.

The partnership will also create new in-studio events and glassboard sessions. Here, viewers can experience interactive discussions and collaborative sessions covering the latest topics and innovations.

Finally, CIF and its members will also gain access to CompareTheCloud and Disruptive Live's extensive social media channels, amplifying their reach to a broader audience and generating increased visibility.

The partnership will kick off with the first Cloud Industry Forum presenting TWF! airing on Monday, July 17, at 10am GMT. The initial three-week run will showcase three industry luminaries, including Ian Jeffs, General Manager of the Lenovo Infrastructure Solutions Group (ISG) in the UK and Ireland (and recently appointed Director and Chair of CIF); Céline Schillinger, acclaimed author of "Dare To Unlead"; and Mark Osborn, AI and Data Partner Ecosystem Sales Leader, EMEA.

“The Cloud Industry Forum (CIF) is a not-for-profit membership driven trade body established in 2009 as a direct response to the evolving supply models for the delivery of cloud based software and IT services. It champions and advocates the adoption and use of Cloud-based services by businesses, aiming to educate and inform end user businesses and represent cloud providers, consultancies and resellers. As the market continues to mature, CIF represents the digital community by bringing both cloud and business leaders together to shape the world of Digital Transformation," informs Terrar.