Half of global mobile users may switch for satellite coverage

Almost half of global mobile phone users would consider switching their mobile network operator if they could not access coverage in areas traditionally known as dead zones, according to new research.

The survey of over 12,000 people across 12 countries found that more than one third of consumers typically lose access to basic mobile services at least twice a month. Frustration with mobile blackspots appears to be driving strong demand for satellite-enabled mobile services, regarded as a pivotal solution to overcome network gaps.

The appetite for satellite connectivity is particularly strong in emerging markets. In India, 89% of respondents said they would be willing to pay extra for satellite-enabled features. Comparable figures were high in Indonesia at 82%. More developed markets, such as the United States and France, showed lower willingness, with 56% and 48% respectively.

The research identified a key commercial opportunity for mobile network operators. Globally, 60% of mobile users indicated readiness to pay more each month for direct-to-device (D2D) satellite services. On average, consumers would add a further 5-7% to their monthly bill, while in India that figure rises to 9%, despite a low average revenue per user (ARPU) of USD $2.35 in the country. This contrasts sharply with the US, where the ARPU stands at USD $45.57. Large populations in lower-ARPU countries, coupled with higher willingness to pay, present significant growth opportunities if mobile providers tailor commercial strategies to local conditions.

The risk for operators who do not offer satellite-enabled coverage is evident. The study reports that 47% of respondents would be prepared to switch to another provider if their existing subscription did not include satellite connectivity in outdoor areas outside standard coverage ranges.

Awareness of satellite mobile features varies considerably across countries. The report reveals that 74% of Indian consumers are aware of D2D satellite options, whereas only 25% in Japan are familiar with such services. This disparity creates a challenge for providers, who must balance effective marketing with delivery of currently available services.

There is also an observed divergence in interest for satellite applications. In emerging economies, the preference is for more data-intensive uses such as web browsing and video calls over satellite, while consumers in advanced economies prioritise messaging and emergency SOS functions.

“This data highlights frustration with mobile blackspots and shows that consumers are willing to pay or even switch providers for reliable coverage. This means the industry is reaching an inflection point - MNOs need to move fast to harness the excitement over satellite services to secure loyalty and generate revenue. This is about more than providing a feature upgrade - it can be an essential tool for digital inclusion, safety, and economic growth. We’re excited to be forging partnerships within the ecosystem to help make it a reality for millions more users,” said Andy Kessler, Vice President Viasat Enterprise.

“Six in ten say they're willing to pay extra for D2D services, and nearly half would switch provider to get them, a decisive signal of demand and a clear revenue runway for operators. With satellite services aligned to 3GPP standards and moving from trials to commercial reality, the race is on to deliver D2D at scale, first messaging and voice, then data - so operators can differentiate on reach, resilience and customer trust,” said Tim Hatt, Head of Research & Consulting, GSMA Intelligence.