HONOR & CuteCircuit unveil AI-designed outfit with Magic V5
HONOR has unveiled an AI-designed multipurpose outfit created in collaboration with design house CuteCircuit to coincide with its Magic V5 smartphone release.
The multipurpose outfit is described as the first globally to be co-created with artificial intelligence and adapts to different moments in daily life, inspired by the functionalities of the HONOR Magic V5 mobile device.
According to the companies, the new garment reflects changes in daily routines, with the ability to transition from activities such as gym sessions, work, and evening events, echoing the adaptability of the new smartphone. The partnership with CuteCircuit was intended to demonstrate how AI can be integrated into the creative fashion process as well as in consumer technology products.
Inspiration from Magic V5
The HONOR Magic V5 features a 7.95-inch inner screen and a 6.43-inch outer screen, both supporting stylus inputs. The device is equipped with Multi-Flex mode, allowing simultaneous use of up to three applications, and its AI-driven HONOR Image Engine enables advanced photography tools, including AI Enhanced Portrait and Motion Sensing Capture.
The smartphone's design is positioned as ultra-slim and lightweight, supporting its integration throughout various aspects of modern living, while the device's Google Gemini integration, AI-powered notes, and creative tools played a part in the outfit's development process.
Collaboration remarks
Francesca Rosella, Co-Founder of CuteCircuit, said the collaboration involved both AI and creative fashion design.
"Our collaboration with HONOR has been a truly inspiring journey into the future of design. The HONOR Magic V5's AI capabilities weren't just a tool; they were a creative partner, allowing us to explore new dimensions of adaptive fashion. This multipurpose outfit is a tangible representation of how technology can empower seamless transitions in our daily lives, making clothing an intuitive extension of our digital world."
Adam Cao, President of HONOR Western Europe, also commented on the company's intention for the device and partnership.
"The HONOR Magic V5 is designed to empower users to live a truly seamless life, where technology adapts to them, not the other way around. Our partnership with CuteCircuit encapsulates how our AI capabilities and innovative hardware come together to remove friction from everyday experiences. This multipurpose garment embodies the Magic V5's ability to effortlessly support users as they navigate their multi-dimensional lives, offering intelligent solutions for every moment."
Market details
The Magic V5 smartphone is available in Dawn Gold, Ivory White, and Black. The device can be purchased via several UK retailers, with promotional bundles offered for a limited period. These bundles include upgrades to the Magic V5 with a gift pack worth GBP £400 consisting of HONOR Earbuds Open, Magic Pen, Choice Watch 2i, and a 66W wireless charger for selected UK network and retail customers.
Additionally, purchases from HONOR's official UK website come with a GBP £300 discount voucher and additional gifts comprising a Magic Pen, SuperCharge power adapter, and a 12-month screen protection plan, with a stated total value of GBP £254.
Broader context
The announcement fits into HONOR's broader strategy of deploying AI in consumer electronics, aiming to facilitate interactions between humans and the expanding AI ecosystem. In this collaboration, the company sought to show how wearable technology and smartphones, both incorporating AI features, might interact in future personal technology trends.
The design and features of both the garment and device suggest an approach where digital tools are increasingly incorporated into everyday lifestyle products, offering ways for technology to integrate seamlessly into daily life and routines.
