Wildix launches Sales Elevate Lab for UC&C sales skills

Wildix has announced the launch of Sales Elevate Lab, a training programme aimed at equipping sales teams with the skills necessary to navigate the Unified Communications and Collaboration (UC&C) sales landscape.

This initiative marks the first training programme specifically designed to enhance the capabilities of sales professionals in the complex UC&C field. It is open to all sales teams, including both existing partners of Wildix and newcomers. The programme seeks to address challenges identified through research, which shows that 87% of sales training is forgotten within 30 days, and 77% of B2B buyers find purchasing journeys highly intricate.

Silvano Samaretz, CEO and Owner of Starsystem, a Wildix partner, expressed his enthusiasm for the programme, saying, "When we learned about Sales Elevate Lab, it felt like a natural fit for us. Programmes like this are always helpful, but what makes this one stand out from traditional training programmes is the chance to learn directly from Alberto and the Wildix team, who truly understand the market challenges we face every day. We're excited to sharpen our skills, learn new approaches, and keep building on the incredible support and expertise we've always relied on from Wildix."

The Sales Elevate Lab employs Wildix's channel-only approach, ensuring broader benefits for the sales community as opposed to a focus on internal teams. This strategy provides cost-effective, actionable solutions aimed at handling modern, complex buyer journeys effectively, thus enabling sales professionals to thrive and achieve success.

The programme includes two main components: The Sales Academy and The Mastery Lab. The Sales Academy features a two-day immersive training session available to all Managed Service Providers (MSPs), System Integrators (SIs), and Wildix partners, guiding them through the sales cycle using real-world scenarios for immediate application. Meanwhile, The Mastery Lab offers a 12-month exclusive mentorship to top-performing partners, with ongoing one-on-one support from Wildix leadership, bi-weekly strategic sessions, deal guidance, and marketing insights.

Sales Elevate Lab is led by Alberto Benigno, Chief Sales Officer at Wildix, whose extensive experience includes roles at Oracle, LinkedIn, and Gartner. The programme draws on proven methodologies, such as the ValueSelling framework, combined with insights from industry research by Gartner and Harvard, providing participants with actionable tools and best practices to navigate the evolving market successfully.

"Sales Elevate Lab is more than just a programme to me, it's a passion project born from my years of experience in the industry," Benigno commented. "Through this initiative, I'm committed to sharing the valuable lessons I've learned throughout my career, helping sales professionals succeed and excel in an increasingly competitive and volatile market. This programme is designed to empower every participant, no matter where they are in their sales journey or what solutions they sell, to find their path to success and stand out in a crowded field."

Sales Elevate Lab will commence with exclusive in-person sessions set in May 2025, in locations such as Nashville, Barcelona, and Rome. Sales teams interested in participating are encouraged to join the waitlist for this key opportunity to advance their sales strategies.