A/B testing Stories

UK Stories

A/B testing stories

JD Sports sees multi-million-pound loyalty sales lift

A trial of tailored offers found relevance drove spend more than bigger discounts, pointing to a multi-million-pound sales opportunity at JD Sports.

By Sofiah Nichole Salivio • 4 min read • Last week

Data Protection

CTI Digital opens access to sovereign AI platform Croft

UK organisations can now run AI tools on domestic infrastructure while keeping data and prompts under their own control, CTI says.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Fintech

UK finance brands lag in paid social ad creativity

Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.

By Karen Joy Bacudo • 4 min read • Fri, 31st Jul 2026

Software-as-a-Service

UK marketers say industry is stuck in survival mode

Most teams are battling short-term demands and rising admin, as a survey found 74% of UK marketers say the sector is in survival mode.

By Sofiah Nichole Salivio • 4 min read • Thu, 23rd Jul 2026

Global Stories

A/B testing stories

Data centers

Google uses eBPF schedulers to boost RPC performance

A custom eBPF scheduler has lifted queries per second by about 5% on some RPC stacks, while reducing kernel change risk for production tests.

By Sofiah Nichole Salivio • 3 min read • Yesterday

Data Analytics

Google adds six AI analytics functions to BigQuery

The update lets analysts probe metric swings, causal effects and trends inside BigQuery without exporting data to other tools.

By Sean Mitchell • 4 min read • 3 days ago

Security Operations Centres

Secure.com warns AI security tools can falter in production

Live testing may show AI security tools missing threats or flooding analysts with false alerts, Secure.com says.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Webflow launches Source platform for marketing teams

The limited preview aims to help marketers use AI on live sites without adopting developer workflows, while keeping brand controls in place.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Marketing Technologies

LoopMe brand lift joins Trade Desk measurement marketplace

Advertisers can now run brand lift studies inside The Trade Desk as the integration widens access across 35 markets and cuts minimum impression levels.

By Sofiah Nichole Salivio • 3 min read • Last week

Software-as-a-Service

Auxia launches Agent Studio for AI marketing workflows

Marketers could cut manual campaign work as Auxia links AI agents to existing tools, after surpassing 200 billion personalisation decisions.

By Mark Tarre • 3 min read • Last month

Software-as-a-Service

Ramp launches Router.com to route AI model traffic

Developers can now compare AI models on cost and latency through a single interface as Ramp opens its internal routing tool to outside users.

By Karen Joy Bacudo • 4 min read • Last month

Unified Communications

Max Factory doubles customers with Vonage messaging

Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.

By Sofiah Nichole Salivio • 3 min read • Last month