A/B testing Stories

UK Stories

A/B testing stories

Optimizely & Deloitte Digital back AI marketing push

Many marketers are struggling to turn AI budgets into measurable growth, prompting a joint offer on workflow, design and operating model change.

By Sofiah Nichole Salivio • 3 min read • Last week

Customer Relationship Management

Osprey London boosts checkout with Ingrid delivery platform

The retailer shifted 90% of UK deliveries to cheaper services after adding carrier choice and more flexible checkout options for shoppers.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Data Analytics

Mixpanel launches Headless SDK for AI agents & coders

Developers can now automate product analytics workflows as Mixpanel Headless exposes dashboards, funnels and alerts as Python objects in early access.

By Sofiah Nichole Salivio • 3 min read • Last month

Digital Transformation

LeMieux expands Scurri partnership to boost deliveries

Better delivery visibility is helping the equestrian brand lift conversions and reduce checkout drop-off across 69 countries.

By Joseph Gabriel Lagonsin • 4 min read • Last month

DevOps

Webtrends Optimize launches charity grant for CRO platform

A UK charity will get free access for a year as fundraising pressure pushes more non-profits to seek cheaper digital tools.

By Kaleah Salmon • 3 min read • Wed, 29th Apr 2026

Data Protection

Liverpool FC expands SAS partnership for fan marketing

Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 29th Apr 2026

DevOps

Braze launches AI tools for marketers with Europe hosting

Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.

By Sofiah Nichole Salivio • 5 min read • Sat, 25th Apr 2026

Customer Relationship Management

Braze launches AI tools for marketers & European hosting

Marketers can now automate campaigns and keep customer data in Europe as Braze rolls out AI agents, creative tools and regional hosting.

By Shannon Williams • 5 min read • Thu, 23rd Apr 2026

Global Stories

A/B testing stories

User Interface

Radiohead adopts wireless guitars for European arena shows

Faster instrument swaps and freer movement helped Radiohead's in-the-round arena return, after blind tests eased fears over wireless sound.

By Sofiah Nichole Salivio • 5 min read • Today

Digital Transformation

Why you need to treat your fulfilment strategy like a marketing campaign

Retailers could lift margins by testing shipping rules live, rather than relying on spreadsheets and guesswork to decide how orders are routed.

By Jarryd Zankovic • 5 min read • Last week

Data Analytics

IAG cuts 15 websites to one platform in digital overhaul

Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.

By Mark Tarre • 5 min read • Last week

Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last month

Customer Experience

Attentive launches AI tools for RCS message rollout

Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Optimizely says AI agent use jumps 42% as adoption grows

Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.

By Sofiah Nichole Salivio • 4 min read • Last month

eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Last month

Customer Relationship Management

Salesforce launches Headless 360 for agents & developers

The launch aims to let firms and software agents use Salesforce data and workflows inside coding tools and collaboration apps, cutting build times by up to 40%.

By Catherine Knowles • 5 min read • Thu, 23rd Apr 2026