Advertising Technologies (Adtech) stories - Page 16

Google debuts Gemini, a pioneering multimodal AI model, offering advanced code generation and comprehension across diverse tasks.

Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.

From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.

Rad, a key player in Web 3 video streaming, receives significant funding led by Ayre Ventures, and plans to integrate blockchain into its platform.

Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.

Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.

The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.

Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.

Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.

STX Next unites with generative AI firm Squirro, with a view to bolster AI-driven business insights & efficiencies.

YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.

VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.

Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.

Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.

Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.

Ultimately, it's about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.

LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.