Advertising Technologies (Adtech) stories - Page 15

Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.

Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.

Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.

Australian retail media giant, Zitcha, advances into Europe by launching London office, aiming to capitalise on rapid maturation of the European retail media market.

IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.

Tech company BlueZoo has developed software to aid global retailer campaign assessments, offering new revenue streams and enhanced advertising transparency.

Melbourne-based Vudoo appoints former Google senior executive, Billy Kinchin, as Chief Product Officer to lead global product strategy and development.

Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.

Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.

Alibaba International pilots 'Aidge', an AI-powered toolkit targeting SMEs' global expansion, tackling challenges of language, marketing costs, and access to talent.

Pixis.ai and Channel Factory announce an exclusive global partnership to improve digital advertising campaigns through AI innovation, promising unparalleled efficiency and performance optimisation.

HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.

Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.

GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.

UK retailers at risk due to insufficient profitability tracking, with only 32% properly monitoring it, warns ROI Hunter research.

Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.