Apple stories - Page 3
Founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple Inc. is the world's largest technology provider when it comes to revenue and market capitalisation.
What started as a project to build an 8-bit desktop computer has since grown into an extensive, worldwide portfolio of products, ranging from laptops and smartphones to smartwatches and listening devices.
It was also the first publicly traded U.S. company to be valued at over USD$1 trillion in August 2018, then $2 trillion in August 2020, and most recently $3 trillion in January 2022.
Microsoft leads on nature in Europe's data centres
Fri, 9th Jan 2026
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smart cities
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hyperscale
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dc
Microsoft tops rivals for weaving nature restoration into European data centres, but report warns sector lags as AI power demand surges.
Zen Internet sees record traffic growth driven by sport
Wed, 7th Jan 2026
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gaming
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uc
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cx
Zen Internet's UK network traffic jumped 21% in 2025, with repeated record peaks driven by live football and heavier daily streaming use.
Jamf named leader in multiple IDC UEM MarketScape reports
Sat, 27th Dec 2025
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data protection
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mdm
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iot
Jamf has been named a leader in three IDC MarketScape unified endpoint management reports, reinforcing its Apple-first device strategy.
AppsFlyer Index shows tighter race in mobile ads
Tue, 16th Dec 2025
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gaming
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martech
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digital entertainment
AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.
Gen Z drives shift from ads to creator-led influence
Wed, 10th Dec 2025
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digital transformation
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martech
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genai
Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.
Explainer: Should Big Tech own Hollywood?
Tue, 9th Dec 2025
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physical security
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digital entertainment
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genai
Netflix's USD $72 billion bid for Warner Bros raises a stark question: is Hollywood's future in the hands of Silicon Valley's algorithms?.
Nick McKeown wins 2025 Marconi Prize for SDN innovations
Fri, 21st Nov 2025
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network infrastructure
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sdn
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ai
Professor Nick McKeown has won the 2025 Marconi Prize for pioneering software-defined networking, shaping the architecture of global networks.
Designing for the future: How circularity is reshaping product lifecycles
Tue, 18th Nov 2025
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clean technologies
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apple
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samsung
Leading tech firms redesign products for circularity, focusing on durability and resale value to boost sustainability and brand loyalty.
Pulse Advertising appoints Maximillian Adagio as Senior Director Growth
Tue, 18th Nov 2025
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google
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apple
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marketing
Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.
Dyson & Raylo boost sustainability with refurbished device plans
Fri, 14th Nov 2025
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cx
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martech
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supply chain
Dyson and Raylo launch flexible subscriptions for refurbished devices, boosting affordability and sustainability in the UK electronics market.
Gen Z drives surge in UK tech subscriptions as ownership declines
Fri, 7th Nov 2025
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supply chain
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clean technologies
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apple
UK device subscriptions have surged 57% year-on-year, driven by Gen Z who prefer flexible access over ownership amid rising costs and eco concerns.
Apple unveils M5 chip with major AI & graphics enhancements
Thu, 16th Oct 2025
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power / energy
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llms
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apple
Apple has launched the M5 chip, boosting AI and graphics power with a 10-core GPU and 45% faster graphics than the M4 for new MacBook Pro and iPad Pro models.
Apple unveils iPad Pro with M5 chip, OLED display & Wi-Fi 7
Thu, 16th Oct 2025
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storage
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apple
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final cut pro
Apple unveils new iPad Pro with M5 chip, OLED display, Wi-Fi 7, and iPadOS 26, boosting AI, graphics, and wireless connectivity for enhanced performance.
Commvault launches Clumio for Iceberg on AWS to boost AI data security
Wed, 1st Oct 2025
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data protection
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data analytics
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hyperscale
Commvault unveils Clumio for Apache Iceberg on AWS, offering air-gapped, Iceberg-aware backups to strengthen AI and analytics data lakehouse security.
Pelion launches Consumer eSIM for IoT to enhance connectivity
Wed, 24th Sep 2025
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semiconductors
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digital signage
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mdm
Pelion launches Consumer eSIM for IoT, offering businesses scalable, secure connectivity as consumer eSIM chipsets become widely available in devices.
OpenID launches first global standards for real-time security alerts
Wed, 17th Sep 2025
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firewalls
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data protection
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network security
The OpenID Foundation has launched the first global standards enabling real-time sharing of security alerts across digital identity systems, boosting online protection.
Apple unveils iPhone Air, its thinnest & lightest smartphone
Thu, 11th Sep 2025
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genai
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ai
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clean technologies
Apple launches the iPhone Air, its thinnest and lightest smartphone yet, featuring a titanium frame and enhanced durability starting at AUD $1,799.
Apple launches iPhone 17 Pro range with new design & features
Thu, 11th Sep 2025
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gaming
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digital entertainment
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ai
Apple unveils iPhone 17 Pro and Pro Max with new aluminium design, A19 Pro chip, enhanced cameras, longer battery life, and Wi-Fi 7 support.
Apple unveils iPhone 17 with AI camera upgrades & new display
Thu, 11th Sep 2025
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ai
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apple
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usb-c
Apple launches the iPhone 17 featuring AI-powered cameras, a brighter ProMotion display, the new A19 chip, and improved battery life, starting at AUD $1,399.
Apple unveils AirPods Pro 3 with heart sensor & live translation
Thu, 11th Sep 2025
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digital entertainment
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clean technologies
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apple
Apple launches AirPods Pro 3 at AUD $429, featuring advanced noise cancellation, heart rate sensor, and live translation across multiple languages.