Apple stories - Page 4
Founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple Inc. is the world's largest technology provider when it comes to revenue and market capitalisation.
What started as a project to build an 8-bit desktop computer has since grown into an extensive, worldwide portfolio of products, ranging from laptops and smartphones to smartwatches and listening devices.
It was also the first publicly traded U.S. company to be valued at over USD$1 trillion in August 2018, then $2 trillion in August 2020, and most recently $3 trillion in January 2022.
UK electronics market set for GBP £25.4bn as search trends shift
Thu, 21st Aug 2025
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gaming
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partner programmes
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digital entertainment
The UK consumer electronics market is set to reach GBP £25.4bn in 2025, driven by AI devices, smartphones and rising demand for new gadgets despite a slight brand dip.
World's largest data breach exposes 16 billion credentials
Sat, 21st Jun 2025
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biometrics
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mfa
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phishing
A massive data breach exposing 16 billion credentials from major firms and government services signals severe global digital security flaws.
Travel eSIM market set for growth as awareness remains low
Fri, 20th Jun 2025
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vpns
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iot
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google
Only 23% of consumers in the US, UK and China have used eSIMs, though 49% are open to travel eSIMs once informed, showing strong growth potential.
Jamf report finds phishing & infostealers surge on Apple devices
Wed, 18th Jun 2025
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malware
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endpoint protection
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mdm
Jamf's Security 360 Report reveals a sharp rise in phishing and infostealers targeting Apple devices, urging organisations to strengthen cybersecurity measures.
Apple launches visionOS 26 update with new spatial features
Tue, 10th Jun 2025
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martech
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personalisation
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cdp
Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.
Apple unveils watchOS 26 with new design & smart features
Tue, 10th Jun 2025
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wearables
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api
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apple
Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.
Apple unveils macOS Tahoe 26 with new design & AI features
Tue, 10th Jun 2025
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gaming
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digital entertainment
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api
Apple launches macOS Tahoe 26, featuring a sleek new design, enhanced Continuity, smarter Spotlight, and expanded AI tools for a seamless Mac experience.
Apple unveils Liquid Glass design for unified software update
Tue, 10th Jun 2025
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martech
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personalisation
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cdp
Apple unveils its Liquid Glass design, a translucent interface material to unify software across iOS, macOS, watchOS, iPadOS, and tvOS with dynamic visuals.
Apple unveils design overhaul & new AI tools for developers
Tue, 10th Jun 2025
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llms
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ai
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software development
Apple has unveiled Liquid Glass design and AI-powered developer tools across its platforms, including Xcode 26 and a new Foundation Models framework.
Apple expands Apple Intelligence with developer access & new AI
Tue, 10th Jun 2025
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wearables
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data privacy
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ai
Apple expands Apple Intelligence with new AI features and developer access to on-device models, enhancing privacy and offline capabilities across its devices.
Apple unveils iOS 26 with Liquid Glass, smarter features & redesign
Tue, 10th Jun 2025
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gaming
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digital entertainment
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data privacy
Apple unveils iOS 26 with a Liquid Glass design, smarter Apple Intelligence, and updates to CarPlay, Wallet, Messages, and core apps. Free from iPhone 11.
Experts warn of surge in Google, Apple, Microsoft breaches
Fri, 30th May 2025
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crypto
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cloud security
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phishing
Experts warn of a rise in Chrome extension attacks and a breach exposing 184 million stolen log-ins, highlighting urgent cybersecurity risks worldwide.
Temu joins global council to step up fight against online fakes
Wed, 21st May 2025
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payment technologies
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apple
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paypal
Temu has joined the International Anti-Counterfeiting Coalition's Marketplace Advisory Council to strengthen efforts against online counterfeit goods.
Apple unveils major accessibility updates across its platforms
Wed, 14th May 2025
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wearables
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apple
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ipad
Apple will launch new accessibility features this year, including Accessibility Nutrition Labels, a Mac Magnifier app, Braille Access and an Accessibility Reader.
AI-focused marketing risks eroding trust, says new research
Wed, 7th May 2025
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cx
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martech
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genai
New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.
Half of consumers trust brands more when using passkeys
Wed, 30th Apr 2025
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gaming
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surveillance
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biometrics
Nearly half of consumers would trust brands more using passkeys instead of passwords, with 56% of 25-34-year-olds supporting the shift, says Thales study.
Marketers embrace privacy, with 50% of users opting into tracking
Mon, 28th Apr 2025
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martech
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data privacy
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ios
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
Edinburgh AI Accelerator 2025 opens to global tech scaleups
Wed, 23rd Apr 2025
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ai
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apple
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shell
The University of Edinburgh has opened applications for its AI Accelerator 2025, a six-month programme supporting global AI scaleups to boost growth and investment.
Apple announces free online WWDC 2025 for developers
Wed, 26th Mar 2025
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software development
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apple
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youtube
Apple has revealed that its Worldwide Developers Conference will take place online from 9 to 13 June 2025, offering free access to all developers.
XR adoption remains slow despite Apple & Meta's efforts
Thu, 27th Feb 2025
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digital transformation
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genai
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ai
Despite hefty investments from Apple and Meta, a Forrester report reveals slow XR adoption, with only 35% of informed leaders deploying the technology.