TelcoNews UK - Telecommunications news for ICT decision-makers

Digital Marketing stories - Page 17

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NZ partners missing customer opportunities because of outdated marketing
Fri, 8th Dec 2017
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martech
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partner programmes
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digital marketing
Kiwi partners are sticking to the old tried and true when it comes to marketing, something which is becoming an ever-increasing issue.
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Kiwi brands need to step up their game when it comes to digital experience
Wed, 29th Nov 2017
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crm
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uc
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martech
The report singled out online retailer Mighty Ape as having the best digital experience among all brands with a score of 35.
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HPE’s cloud ecosystem marketplace now the world's largest
Tue, 28th Nov 2017
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multi-cloud
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microsoft
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cloud services
HPE’s Cloud28+ marketplace has become the world's largest cloud ecosystem, featuring over 570 partners and close to 20,000 available services.
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Gallery: Macquarie Telecom takes partners sky high
Thu, 23rd Nov 2017
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cx
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martech
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partner programmes
Patrons of Macquarie Telecom were treated to amazing views of Sydney Harbour, wining and dining 50 feet above ground at the rocks.
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Research: how to respond to changing customer expectations
Fri, 17th Nov 2017
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crm
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cx
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martech
Having an effective omnichannel digital marketing approach is incredibly important for keeping up with the increasingly insatiable demands of modern customers.
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Distributor offering digital marketing as part of unique value proposition
Thu, 2nd Nov 2017
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martech
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digital marketing
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sap
Effective digital marketing is a key strategy for any business to reach its full potential in today’s digital environment.
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Swinburne University and Adobe launch new post-grad digital marketing course
Mon, 30th Oct 2017
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martech
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digital marketing
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adobe
Swinburne University and Adobe introduce a new post-graduate course to equip professionals with advanced digital marketing skills using Adobe Experience Cloud.
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New collaboration focuses on getting more women in tech
Fri, 20th Oct 2017
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women in technology
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digital marketing
There’s a new collaboration in Australia and it’s all about helping women catapult their digital skills and futureproof their careers.
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Adobe Advertising Cloud deploys initiative to deliver fee transparency
Wed, 18th Oct 2017
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martech
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partner programmes
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digital marketing
Adobe Advertising Cloud pioneers fee transparency by partnering with SSPs and exchanges, helping marketers gain insight into ad spend and performance.
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Gartner names Adobe leader in Digital Marketing Analytics for the third time
Tue, 17th Oct 2017
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data analytics
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martech
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planning
Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
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Oracle Data Cloud launches Australian audience data solution
Thu, 28th Sep 2017
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data analytics
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data science
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martech
Oracle Data Cloud tackles audience data scarcity with a bespoke digital marketing tool for Australian businesses.
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Yikes! What to do when your Facebook group is hijacked by competitors
Tue, 19th Sep 2017
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martech
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facebook
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digital marketing
SMBs often find creating groups and participating on social media a good way to gain exposure, but we can't always control how they're used.
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FireEye's new marketing chief says the company has a 'compelling' story to tell
Fri, 15th Sep 2017
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breach prevention
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brocade
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digital marketing
FireEye appoints industry vet Vasu Jakkal as CMO to amplify its cybersecurity narrative amidst the battle against digital threats.
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Kiwi SMEs need to leverage more digital advertising tools
Thu, 7th Sep 2017
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digital signage
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martech
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digital marketing
A third of SMEs with a website say they receive less than 50 visitors each week, whereas 25% had no idea about their web traffic numbers.
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Update lets businesses manage their listing from Google Search page
Thu, 7th Sep 2017
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martech
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google
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digital marketing
Businesses with complete listings on Google are twice as likely to gain customer trust and 38% more likely to attract in-store visits.
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Digital marketing startup launches with Xero partnership
Wed, 6th Sep 2017
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fintech
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martech
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financial systems
New software startup Boma Marketing has created an app that simplifies digital marketing for small businesses.
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Hootsuite names Conversologie their first NZ partner
Mon, 4th Sep 2017
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martech
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partner programmes
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digital marketing
Conversologie becomes Hootsuite's inaugural NZ partner to elevate Kiwi businesses' social media prowess at Auckland meet-up.
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Firefly named finalist in two Westpac Business Awards categories
Fri, 25th Aug 2017
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martech
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digital marketing
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awards
The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
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Big Red Group secures exclusive reseller rights for AI marketing platform Albert in ANZ
Tue, 1st Aug 2017
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martech
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ai
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digital marketing
Albert is a fully autonomous, enterprise-level artificial intelligence marketing platform that drives digital marketing campaigns.
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Marketing campaigns get smart: New solution combines AI & consulting services
Fri, 21st Jul 2017
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ai
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digital marketing
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accenture
As CSPs look to retain and gain new profitable customers, they need the ability to quickly implement effective marketing strategies.