Digital Marketing stories - Page 18
ESET to take on Industroyer malware & 'post-truth plague' at Black Hat
Thu, 13th Jul 2017
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malware
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it in manufacturing
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cybersecurity
ESET to expose Industroyer malware and the 'post-truth plague' that undermines cybersecurity advice at Black Hat conference.
Spark NZ's Qrious snaps up Ubiquity; blending marketing automation and analytics
Tue, 13th Jun 2017
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data analytics
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martech
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cdp
Qrious has snapped up Kiwi marketing automation provider Ubiquity in deal which will see digital marketing and data driven intelligence combined.
Salesforce announces AI-powered B2B marketing solution
Mon, 12th Jun 2017
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data analytics
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martech
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cdp
Einstein ABM enables marketing and sales teams to precisely target their most valuable accounts, personalise campaigns and engage with prospects.
Simon Shaw joins Aamplify as CMD
Wed, 31st May 2017
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digital marketing
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aamplify
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job moves
Simon Shaw to steer Aamplify's client marketing, bolstering trans-Tasman campaign strategies with his 18+ years of B2B expertise.
Cadence is key to being heard - Fairfax Media CMO
Tue, 30th May 2017
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martech
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partner programmes
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digital marketing
Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.
Misunderstanding millennials: why businesses need to understand what drives this lucrative market
Tue, 30th May 2017
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digital marketing
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qualtrics
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study
New study dispels myths about millennials, underscoring the need for businesses to grasp their true preferences and habits for market success.
Adobe Symposium 2017 kicks off at Sydney Opera House
Wed, 24th May 2017
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crm
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digital transformation
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cx
The event will see over 2000 attendees from more than 25 brands discussing how they can use customer experience to differentiate themselves.
Advertising about to get a whole lot more targeted with new partnership
Mon, 15th May 2017
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partner programmes
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digital marketing
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advertising
Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
Menlo Security's global team walks away with two Stevie awards
Wed, 10th May 2017
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malware
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ransomware
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phishing
Menlo Security and Thought Marketing win two bronze Stevie awards at the American Business Awards. Great teamwork and innovation.
Inbound marketing 101 – HubSpot COO on engaging the modern human in your business
Mon, 8th May 2017
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data analytics
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martech
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partner programmes
For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.
Melbourne IT ups SMB marketing push with WME Group acquisition
Tue, 2nd May 2017
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management
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digital marketing
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smb
Melbourne IT plans increase its SMB managed marketing play with a $39 million acquisition of digital marketing solutions company WME Group.
Young photography gear retailer uses social media to engage customers
Fri, 28th Apr 2017
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partner programmes
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digital marketing
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social media
Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.
Sales and Marketing Jam set to inspire Wellington, Christchurch, Auckland
Wed, 19th Apr 2017
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wireless networks
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kiwi landing pad
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cloud services
The Sales and Marketing Jam is an event hosted by the Kiwi Landing Pad to allow professionals based in the US to share their experience firsthand.
Adobe launches Experience cloud; announces collaboration with Microsoft
Mon, 3rd Apr 2017
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data analytics
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martech
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planning
Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.
Founder of Europe-based AdBooba is eyeing to expand in India
Tue, 28th Mar 2017
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digital marketing
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adbooba
AdBooba has delivered over five billion impressions resulting in over 10k conversions across 16 countries so far.
Rotorua business scores Google Partner qualification
Mon, 13th Mar 2017
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martech
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google
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digital marketing
A Rotorua digital marketing firm celebrates as the sole Google Partner in the area, exemplifying exceptional AdWords prowess and client growth.
Brother AU shares most successful reseller promotion to date
Wed, 22nd Feb 2017
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network infrastructure
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sdn
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partner programmes
Brother Australia recently celebrated the success of their award-winning 2015 channel sales ‘100K Prize Giveaway’ promotion.
Social media takes over TV as key influencer of consumers
Thu, 16th Feb 2017
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martech
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digital marketing
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social media
Social media has overtaken TV as the key influencer in consumer decision making, according to a report by Teradata.
Where is virtual reality headed in 2017?
Thu, 9th Feb 2017
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ar, vr & metaverse
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digital marketing
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ar
It is anticipated that in 2017, there will be a wave of 360° content making an appearance as brands take the VR plunge.
New year, new you? How to get your business in the spotlight
Wed, 25th Jan 2017
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martech
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digital marketing
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advertising
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.